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HMV FM ad of Woman's Hour, Calcutta

Calcutta's Women Have Something That other Women Don't

Charm, Yes.
The Zest for Life, Yes.
And HMV-FM to keep her company on weekday afternoons.
Capture the women power of 4.22 Lakh Household.*
Read Them Through Woman's Hour
RPG Enterprise
HMV FM Calcutta
Monday to Friday 2 PM To 3 PM on Radio 107 MHz

*Source: Marg Survey October 1996
Found it in A&M, Advertising and Marketing Magazine, 16-31 May 1997. This is from a time when Kolkata was still Calcutta (changed in 2000 but in effect since 2001) and Indian was experimenting with FM. According to the book, The Radio Jockey Hand Book :
The first private FM station was launched in Chennai in 1977. FM operators were allowed to take up time slots. Prasar Bharati stopped private players from airing in 1998 and Times FM and Radio Mid-Day had to shut shop. On the 6th of July 1999, the Union Government announced that it would allow private players to operate FM radio stations across the country. This gave private FM a second chance in India.
Private FM tottered into operation with the launch of Radio City's Bangalore station on 3rd July 2001.  
And six years later, around mid-2007, women got Meow FM 104.8, India's First Just-For-women Radio Station.
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Comments

  1. SudFeb 16, 2009, 11:08:00 PM

    I always wondered why FM took so long to take off in India, my hypothesis is FM radio market is linked to the car market. I remember the time when I didnt have a radio in the family PAL padmini, and I used to carry a 2 in 1 along!

    ReplyDelete
  2. david mcmahonFeb 19, 2009, 12:33:00 AM

    I didn't know the first FM station began operating in 1977 ....

    Thanks for your explanation about the beggars, too.

    ReplyDelete
  3. Vinayak RazdanFeb 19, 2009, 11:58:00 AM

    Sud,
    PAL Padmini and 2 in 1 stereo with big green hippo batteries inside, that's definitely '80s :)

    David,
    Glad to be of help! I thought that post with the photograph of beggars could use an explanation.

    ReplyDelete

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