Skip to main content

HMV FM ad of Woman's Hour, Calcutta

Calcutta's Women Have Something That other Women Don't

Charm, Yes.
The Zest for Life, Yes.
And HMV-FM to keep her company on weekday afternoons.
Capture the women power of 4.22 Lakh Household.*
Read Them Through Woman's Hour
RPG Enterprise
HMV FM Calcutta
Monday to Friday 2 PM To 3 PM on Radio 107 MHz

*Source: Marg Survey October 1996
Found it in A&M, Advertising and Marketing Magazine, 16-31 May 1997. This is from a time when Kolkata was still Calcutta (changed in 2000 but in effect since 2001) and Indian was experimenting with FM. According to the book, The Radio Jockey Hand Book :
The first private FM station was launched in Chennai in 1977. FM operators were allowed to take up time slots. Prasar Bharati stopped private players from airing in 1998 and Times FM and Radio Mid-Day had to shut shop. On the 6th of July 1999, the Union Government announced that it would allow private players to operate FM radio stations across the country. This gave private FM a second chance in India.
Private FM tottered into operation with the launch of Radio City's Bangalore station on 3rd July 2001.  
And six years later, around mid-2007, women got Meow FM 104.8, India's First Just-For-women Radio Station.
Labels:

Comments

  1. SudFeb 16, 2009, 11:08:00 PM

    I always wondered why FM took so long to take off in India, my hypothesis is FM radio market is linked to the car market. I remember the time when I didnt have a radio in the family PAL padmini, and I used to carry a 2 in 1 along!

    ReplyDelete
  2. david mcmahonFeb 19, 2009, 12:33:00 AM

    I didn't know the first FM station began operating in 1977 ....

    Thanks for your explanation about the beggars, too.

    ReplyDelete
  3. Vinayak RazdanFeb 19, 2009, 11:58:00 AM

    Sud,
    PAL Padmini and 2 in 1 stereo with big green hippo batteries inside, that's definitely '80s :)

    David,
    Glad to be of help! I thought that post with the photograph of beggars could use an explanation.

    ReplyDelete

Post a Comment

I always like to hear back :)
However, irrelevant comments and irrelevant links will not be published. Needless to say, same goes for abusive comment and spam. Leaving back links related to the topic is encouraged. I know it can be tempting but try not to leave your email ids, phone nos and CVs in the comment.

Popular posts from this blog

Famous Old Faces of Doordarshan

Some people recall the faces and some people recall the names. Here are images of some of the famous readers and presenters of Doordarshan down the years. If you recognize any of them, leave a comment. [ Update 1 : Most of the faces now have names thanks to helpful comments by olio-gallimaufry ] [ Update 2 : Included image of one of the earliest presenters, Gopal Kaul. Send in generously from personal collection by son, Ashutosh Kaul. Sept, 2010.] [ Major Update 3: Got a tip-off about a documentary about the famous faces of Doordarshan from the makers   of     “The Golden Trail , DD@50 :Special feature on Golden Jubilee of Doordarshan ” from which these caps were taken. I managed to catch the incredible documentary and am adding some more faces/name and part of the docu here. New ones can be found after the image of  Narotam Puri. 30th Oct, 2010]  Pratima Puri. Believed to be the first Doordarshan reader.
179 comments
Read more

Indian Cigarette Vintage Ads

He put a cigarette in his mouth and, as a matter of silent routine, offered one to Gwyn, who said ‘No thanks.”Richard looked at him.”I packed it in.”"You what?”"I stopped. Three days ago. Cold. That’s it. You just make the life choice.” Richard looked up and inhaled needfully. He gazed at his cigarette. He didn’t really want to smoke it. He wanted to eat it. Almost the only thing that he still liked about Gwyn was that he still smoked…Paradoxically, he no longer wanted to give up smoking: what he wanted to do was take up smoking. Not so much to fill the little gaps between cigarettes with cigarettes (there wouldn’t be time, anyway) or to smoke two cigarettes at once. It was more that he felt the desire to smoke a cigarette even when he was smoking a cigarette. The need was and wasn’t being met… While it would always be true and fair to say that Richard felt like a cigarette, it would now be doubly true and fair to say it. He felt like a cigarette. And he felt like a cig
21 comments
Read more

Operation Topaz

In around 1983, General Zia ul-Haq was thinking about "a thousand cuts", "Blood"  and "India". In around 1989, Operation Topaz to destabilize India was set in motion even as Zia had everyone trust  the merits of cricket diplomacy. Zia could well have been thinking of a shaving blade when he thought up that name - Operation Topaz. Image courtesy: razorbladecollection.com . 75 year old C.K Devassy has been collecting blades for last 55 years and his awsome collection  includes more than 60 blade brands from around 10 countries incuding India, USA, England and even China. -0- Topaz presents T.M. Bihari's Professor Pyarelal Image courtesy: Eatern Eye Zeenat Aman is looking for the 1 rupee coin that fell from her hand while Dharmendra was driving crazy to keep the bad guys at bay.
Post a Comment
Read more