At The Edge

"It'll mean more to you with every passing year" -0-

1983 but don't think of visiting Kashmir wearing that. previously

1984 -0-

Last night a cousin went browsing through my trash collection of old magazines. He paused at this particular ad and told me about Radha Seth. He recalled Siddharth Basu's Quiz Time that had  Radha Seth as co-host. And he recalled a particular episode of Mr. Yogi. The Episode: video link

From year 1979.  From year 1982. -0- At least , we could have picked a more interesting topic. How does NCERT deal with this topic? Maybe in another decade of so we will have public discussions on the issue. Of course, triggered by a controversy. Cartoon caricaturing Ambedkar's decision to resign from the Law Ministry over the failure to implement the Hindu Code Bill. Shankar's Weekly, October 7, 1951. From the book 'The Caste Question: Dalits and the Politics of Modern India' by Anupama Rao. Update: Funniest thing. I just realized that the caption 'Note the use of Hindu themes to represent what was, in fact, Ambedkar's challenge to Hindu hegemony.' is essentially wrong and it miss appropriates symbols. The obvious reference that Shankar was making in the cartoon was to an important scene in the story of Buddha, his renunciation....

Indian Express, Aug 6,1938 Indian Express, Jul 28, 1938 A throwback from sustained British efforts at curing native alcoholism using tea. -0- -0-

It seems I and Mr. Bawaseer Kumar from Aonla are the only two people interested in this - Maneka Gandhi's Towel Ad. Bawaseer Kumar's interest is driven by curiosity about the colorful history of his Parliamentary representative (But I suspect his is a closet Nehru-Gandhi Clan hater just looking for ammunition - the proof, the ' dekha mainay kaha tha these Nehru/Gandhi's are sickular people' kind of proof). My interest, I am just vella . It is either all that or that nobody reads or rather cares for India Today anymore. The infamous 'deleted from history' ad was recently re-published in December 26, 2011, 'Makers & Breakers of Modern India' special issue of the magazine. Maneka Gandhi in DCM's 'Towels so good you want to wear them' campaign, 1973. Note with the ad reads: "This was justly Maneka Gandhi's, 22, first claim to fame. As an aspiring model, she had  signed up with DCM to model for their entire campaign of tow...

from 1970 -0-

-0-

The hair. Flip through some old family album. Code 10 Tonic for Hair Dressing, 1978 -0-

1979 Guy has a cigarette hanging from a corner of his mouth, preferably left. He still talking, almost enjoying the talk as just much as the smoke. His hands are busy working on something. There's a woman in the frame too, worshiping him. Her mouth agape in pretend awe. A classic smoking situation, for films and ads. Just the thing to get you started. The scene tells you it is a classic situation for life too. The guy enacting the situation in this ad happens to be Shekhar Kapur. It is a funny thought there is now a generation in India that grew up without seeing ads for cigarettes in magazine, and certainly without seeing celebrity endorsement of cigarettes. The impact of government policies and directives in shaping public lives in never so obvious. [P.S. Nice watch]

The famous Cherry Blossom Ad from late 70s, early 80s featuring model Nandini Sen. Shot by Adrian Steven