Skip to main content

Dress Midi, 1970s

John Burr Fairchild owner of powerful fashion trade journal Women's Wear Daily declared 1970 to be the year of the Midi. June Weir, the first woman Vice President at Fairchild Publications, was running this Midi campaign. The back ground story goes like this: Fairchild first got the midi notion in 1966 when he saw Zhivago-inspired coats in Paris. By the following spring, the look was beginning to show up in ready-to-wear collections, and June Weir coined the word midi to describe it. [Time Magazine, Out on a Limb with the Midi, Monday, September 14, 1970]

They all tried to convince women that Midi was going to be the dress of the year.

And yet, Midi dress found few takers. American women rejected this calf-length dress, instead they were happy in their 60s style mini skirts.

And yet, by late 1970s, Midi made it to the Indian shore.

A comic scene from the film Pati Patni Aur Woh (1978) in which we were introduced to the "Midi".

Comments

Popular posts from this blog

Famous Old Faces of Doordarshan

Some people recall the faces and some people recall the names. Here are images of some of the famous readers and presenters of Doordarshan down the years. If you recognize any of them, leave a comment. [ Update 1 : Most of the faces now have names thanks to helpful comments by olio-gallimaufry ] [ Update 2 : Included image of one of the earliest presenters, Gopal Kaul. Send in generously from personal collection by son, Ashutosh Kaul. Sept, 2010.] [ Major Update 3: Got a tip-off about a documentary about the famous faces of Doordarshan from the makers   of     “The Golden Trail , DD@50 :Special feature on Golden Jubilee of Doordarshan ” from which these caps were taken. I managed to catch the incredible documentary and am adding some more faces/name and part of the docu here. New ones can be found after the image of  Narotam Puri. 30th Oct, 2010]  Pratima Puri. Believed to be the first Doordarshan reader.

Indian Cigarette Vintage Ads

He put a cigarette in his mouth and, as a matter of silent routine, offered one to Gwyn, who said ‘No thanks.”Richard looked at him.”I packed it in.”"You what?”"I stopped. Three days ago. Cold. That’s it. You just make the life choice.” Richard looked up and inhaled needfully. He gazed at his cigarette. He didn’t really want to smoke it. He wanted to eat it. Almost the only thing that he still liked about Gwyn was that he still smoked…Paradoxically, he no longer wanted to give up smoking: what he wanted to do was take up smoking. Not so much to fill the little gaps between cigarettes with cigarettes (there wouldn’t be time, anyway) or to smoke two cigarettes at once. It was more that he felt the desire to smoke a cigarette even when he was smoking a cigarette. The need was and wasn’t being met… While it would always be true and fair to say that Richard felt like a cigarette, it would now be doubly true and fair to say it. He felt like a cigarette. And he felt like a cig

'Flop Show' Title Song.

 Awesome title track of the immensely popular comedy show  'Flop Show' (1989) directed by Jaspal Bhatti. video link Download the Song here: 1.18 Mb,1.17 min,128Kbps. If I remember right then the music was composed by Louis Banks. Lyrics of the crazy Flop song...almost: Bow Wow. Bow Bow Bow Flop Show Fa.Fa.Fa.FaFaa.Fa.FaFaa.Fa.Flop Zoooom in, Zoooom out Zoom in, Zoom out Fade in, Fade out Pan in(?), drop in(?). oohh aah AaAah. Wide Shot(?). Pull Shot. oohh aah AaAah. Tilt up, Tilt Down, Camera now fell down Flop Show, Flop Show, Flop Show Flop Show Bow Wow. Bow Bow Bow Flop Show Writerrr, Fighterrr Writer, Fighter, Producer Director  Singer, Actor. oohhaah AaAah. Light man, Trolley man. oohh aah AaAah. Cameramaaan, Everymaaan FLOP Flop Show, Flop Show, Flop Show, Flop Show -0-