Skip to main content

Blossom for Gavaskar's White Shoes

For those who remember their white fleet shoes that were meant for school.


"After over a 100 tests, how could a white shoe cleaner possibly matter to me?
You'd be surprised!'


Cherry Blossom White cleaner ad featuring Sunil Gavaskar

Most folks remember Sunil Gavaskar's baseball ad from the late 80s and the early 90s for Dinesh Suiting. Sunil Gavaskar was one of the two greatest cricketing star of the time. The other star at that time was Kapil Dev and he was busy singing Palmolive da jawaab nahi. This was a time when the theories on concept of cricketers as brand ambassadors were still in infancy. Now, this concept has been done to death.

Anyway, found this old ad in 1988 Annual Issue of the (great) Target magazine.

I was surprised to find that the magazine had almost no other advertisements except this one.

-0-

You may also like to read the previous post on cherry blosson vintage ad

-0-

Check out rest of the posts from the series on vintage ads
Labels:

Comments

  1. AnonymousJan 16, 2009, 7:35:00 PM

    Great work man.. Keep it going. This ad is much clear than the ad on Indrajal Comics..

    ReplyDelete
  2. H S HimamshuNov 15, 2013, 1:31:00 AM

    This comment has been removed by the author.

    ReplyDelete
  3. H S HimamshuNov 15, 2013, 1:32:00 AM

    Dear Sir, Nice blog about the 1980's. When I was a child, having a television set was a luxury in India. If you have old Doordarshan commercials, can you Please send me Dinesh Suitings ad of Mr. Sunil Gavaskar - "Take the World in your stride - Dinesh" to hshimamshuatgmaildotcom? I have been searching for it from a very long time in youtube and other websites without success. I am also ready to pay for it. Please do reply. Thanks for the memories !!

    ReplyDelete

Post a Comment

I always like to hear back :)
However, irrelevant comments and irrelevant links will not be published. Needless to say, same goes for abusive comment and spam. Leaving back links related to the topic is encouraged. I know it can be tempting but try not to leave your email ids, phone nos and CVs in the comment.

Popular posts from this blog

Famous Old Faces of Doordarshan

Some people recall the faces and some people recall the names. Here are images of some of the famous readers and presenters of Doordarshan down the years. If you recognize any of them, leave a comment. [ Update 1 : Most of the faces now have names thanks to helpful comments by olio-gallimaufry ] [ Update 2 : Included image of one of the earliest presenters, Gopal Kaul. Send in generously from personal collection by son, Ashutosh Kaul. Sept, 2010.] [ Major Update 3: Got a tip-off about a documentary about the famous faces of Doordarshan from the makers   of     “The Golden Trail , DD@50 :Special feature on Golden Jubilee of Doordarshan ” from which these caps were taken. I managed to catch the incredible documentary and am adding some more faces/name and part of the docu here. New ones can be found after the image of  Narotam Puri. 30th Oct, 2010]  Pratima Puri. Believed to be the first Doordarshan reader.
176 comments
Read more

Indian Cigarette Vintage Ads

He put a cigarette in his mouth and, as a matter of silent routine, offered one to Gwyn, who said ‘No thanks.”Richard looked at him.”I packed it in.”"You what?”"I stopped. Three days ago. Cold. That’s it. You just make the life choice.” Richard looked up and inhaled needfully. He gazed at his cigarette. He didn’t really want to smoke it. He wanted to eat it. Almost the only thing that he still liked about Gwyn was that he still smoked…Paradoxically, he no longer wanted to give up smoking: what he wanted to do was take up smoking. Not so much to fill the little gaps between cigarettes with cigarettes (there wouldn’t be time, anyway) or to smoke two cigarettes at once. It was more that he felt the desire to smoke a cigarette even when he was smoking a cigarette. The need was and wasn’t being met… While it would always be true and fair to say that Richard felt like a cigarette, it would now be doubly true and fair to say it. He felt like a cigarette. And he felt like a cig...
21 comments
Read more

Kishore Kumar, Yodel-ay-ee-oooo Songs, A List

*Updated with corrections pointed out by Bart Plantenga , author of some incredible book on Yodeling including Yodel-Ay-Ee-Oooo: The Secret History of Yodeling Around the World. -0- Kishore Kumar 's brother Anoop Kumar, who we basically know for the line ' O manu tera toh hua ab mera kya hoga ', used to own lots of Austrian music records. And from these records, Kishore Kumar picked up the art of Yodel singing, an art perfected in bathroom and then introduced by him to the world of Hindi film music. According to his biography 'Kishore Kumar: method in madness‎ ' by Derek Bose, "Kishore was a fan of the Swiss singer Tex Norton [* Tex Morton, an Australian cowboy born in New Zealand who sang  in the gene autry / Jimmie Rodgers style ] and the Australian Jimmy Rogers [* Jimmie Rodgers , perhaps the most American and one of the most famous yodelers in the world, famous for his blue yodels ] as well." Although most of these songs by Kishore Kumar are t...
18 comments
Read more