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That '70s Man: Suits, Swooning Women and Bond Age

Indian Bond in PODAR suitThe man in the PODAR suit
He is a man who demands the convenient comfort of Podar suits. Suiting created from crush-proof, anti-shrink ‘Terene’® and ‘Terene’ blends. In a wide variety of debonair never-fade shades. In dashing designs that care.
Just what you need when you’re the male on the spot – a suit that looks after itself elegantly --- a Podar suit
With a licence to win

Podar textiles
- March, 1972
The Reader’s Digest

With that toy in his hand, this Indian James Bond certainly wasn’t licensed to kill.
Remember Mr Amitabh Bachchan doing that Reid and Taylor Ad, and how those Ads always hit the TV screens whenever a new Bond Movie is about to release. In India, suit has always been with James Bond. At the time of this particular Ad, previous year had seen Sean Connery play Bond in Diamonds Are Forever and the next year saw Roger Moore play the man with the license to kill in Live and Let Die.

PASHA suits for 70s
PASHA creates the carefree check-duet.
Pasha is for the man who rejects both the grey flannel conformation of the fifties as well as the psychedelic excesses of the sixties. PASHA is for the man who is looking for a third option.
- the ‘Terene’ suiting for the seventies
DCM Textiles

- March, 1972
The Reader’s Digest

Terene® was the wonder material of that era, just like Lycra® is of this era.
Blame Gregory Peck - The Man in the Grey Flannel Suit - for that jibe about 50s grey flannel and check the Ad below for the psychedelic excesses.

Ad for Modi SuitingsSo exciting to touch so rewarding to wear

- March, 1972
The Reader’s Digest

So rewarding that the woman couldn't resist herself from taking another look at that shining single button.

Check out rest of the 70s Ads here


  1. Look so old but still fashionable Thanks for sharing.

  2. It’s really an amazing blog about Shirting and suiting. Thanks for sharing with us great information about this lovely topic. I really get benefit from this.


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