Skip to main content

That '70s Man: Suits, Swooning Women and Bond Age

Indian Bond in PODAR suitThe man in the PODAR suit
He is a man who demands the convenient comfort of Podar suits. Suiting created from crush-proof, anti-shrink ‘Terene’® and ‘Terene’ blends. In a wide variety of debonair never-fade shades. In dashing designs that care.
Just what you need when you’re the male on the spot – a suit that looks after itself elegantly --- a Podar suit
With a licence to win

Podar textiles
- March, 1972
The Reader’s Digest

With that toy in his hand, this Indian James Bond certainly wasn’t licensed to kill.
Remember Mr Amitabh Bachchan doing that Reid and Taylor Ad, and how those Ads always hit the TV screens whenever a new Bond Movie is about to release. In India, suit has always been with James Bond. At the time of this particular Ad, previous year had seen Sean Connery play Bond in Diamonds Are Forever and the next year saw Roger Moore play the man with the license to kill in Live and Let Die.

PASHA suits for 70s
PASHA creates the carefree check-duet.
Pasha is for the man who rejects both the grey flannel conformation of the fifties as well as the psychedelic excesses of the sixties. PASHA is for the man who is looking for a third option.
- the ‘Terene’ suiting for the seventies
DCM Textiles

- March, 1972
The Reader’s Digest

Terene® was the wonder material of that era, just like Lycra® is of this era.
Blame Gregory Peck - The Man in the Grey Flannel Suit - for that jibe about 50s grey flannel and check the Ad below for the psychedelic excesses.

Ad for Modi SuitingsSo exciting to touch so rewarding to wear

- March, 1972
The Reader’s Digest

So rewarding that the woman couldn't resist herself from taking another look at that shining single button.

Check out rest of the 70s Ads here


  1. Look so old but still fashionable Thanks for sharing.

  2. It’s really an amazing blog about Shirting and suiting. Thanks for sharing with us great information about this lovely topic. I really get benefit from this.


Post a Comment

I always like to hear back :)
However, irrelevant comments and irrelevant links will not be published. Needless to say, same goes for abusive comment and spam. Leaving back links related to the topic is encouraged. I know it can be tempting but try not to leave your email ids, phone nos and CVs in the comment.

Popular posts from this blog

Famous Old Faces of Doordarshan

Some people recall the faces and some people recall the names. Here are images of some of the famous readers and presenters of Doordarshan down the years. If you recognize any of them, leave a comment. [ Update 1 : Most of the faces now have names thanks to helpful comments by olio-gallimaufry ] [ Update 2 : Included image of one of the earliest presenters, Gopal Kaul. Send in generously from personal collection by son, Ashutosh Kaul. Sept, 2010.] [ Major Update 3: Got a tip-off about a documentary about the famous faces of Doordarshan from the makers   of     “The Golden Trail , DD@50 :Special feature on Golden Jubilee of Doordarshan ” from which these caps were taken. I managed to catch the incredible documentary and am adding some more faces/name and part of the docu here. New ones can be found after the image of  Narotam Puri. 30th Oct, 2010]  Pratima Puri. Believed to be the first Doordarshan reader.

Indian Cigarette Vintage Ads

He put a cigarette in his mouth and, as a matter of silent routine, offered one to Gwyn, who said ‘No thanks.”Richard looked at him.”I packed it in.”"You what?”"I stopped. Three days ago. Cold. That’s it. You just make the life choice.” Richard looked up and inhaled needfully. He gazed at his cigarette. He didn’t really want to smoke it. He wanted to eat it. Almost the only thing that he still liked about Gwyn was that he still smoked…Paradoxically, he no longer wanted to give up smoking: what he wanted to do was take up smoking. Not so much to fill the little gaps between cigarettes with cigarettes (there wouldn’t be time, anyway) or to smoke two cigarettes at once. It was more that he felt the desire to smoke a cigarette even when he was smoking a cigarette. The need was and wasn’t being met… While it would always be true and fair to say that Richard felt like a cigarette, it would now be doubly true and fair to say it. He felt like a cigarette. And he felt like a cig

Operation Topaz

In around 1983, General Zia ul-Haq was thinking about "a thousand cuts", "Blood"  and "India". In around 1989, Operation Topaz to destabilize India was set in motion even as Zia had everyone trust  the merits of cricket diplomacy. Zia could well have been thinking of a shaving blade when he thought up that name - Operation Topaz. Image courtesy: . 75 year old C.K Devassy has been collecting blades for last 55 years and his awsome collection  includes more than 60 blade brands from around 10 countries incuding India, USA, England and even China. -0- Topaz presents T.M. Bihari's Professor Pyarelal Image courtesy: Eatern Eye Zeenat Aman is looking for the 1 rupee coin that fell from her hand while Dharmendra was driving crazy to keep the bad guys at bay.