Retrograde. Bamboozlement! More Bamboozlement!

Rashomon, Mifune, Machiko

The Japanese left-leaning film critic Akira Iwasaki narrates a story connected to the filming of Rashomon. “While Kurosawa’s staff was at a loose end in its Kyoto hotel waiting for the completion of an open air set…they saw a 16 mm film of an expedition to Africa. One shot showed a lion staring at the cameraman from the edge of the jungle. “Look, Mifune!” cried Kurosawa. “ That’s how Tajomaru (the bandit) should be!” in that instant, he had seen the bandit Tajomaru as he was to appear in the film, peering out at the woman with piercing eyes from the bamboo grove.
Iwasaki also tells how they all went to see a film featuring a black panther at the local cinema on the recommendation of the actor who played the husband (Masayuki Mori). “When the panther at last appeared, Machiko Kyo, the actress who played the part of the young wife, covered her face with her hands in alarm. It was this gesture that crystallized in Kurosawa’s mind the image of Masago, confronted by two men fighting over her like wild beasts in the thicket.”

Mifune and Machiko Kyo in RashomonImage credit:found the poster at movietreasures.
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Toshiro Mifune's raw physicality was later used to great effect by Hiroshi Inagaki for his Samurai Trilogy (1954-56).
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Recommended read:
Film Criticism and The Study of Cinema In Japan: A Historical Survey By Kenji Iwamoto

More about Akira Iwasaki quoting above source:

[...] Akira Iwasaki (1903-1981), a militant Marxist. Iwasaki's first book, Eiga Geijyutsushi (History of Film Art), 1930, was honestly speaking, just a hodgepodge of undeveloped discussions (actually written as a series of article for a magazine named Shinseinen ( "New Youth")). The next book, Eiga to Shihonshugi (Cinema and Capitalism), 1931, revealed the author's characteristics. Before that, he had contributed two articles, "Senden Sendo Shudan to shiteno Eiga (Cinema as Means of Propaganda)" and "Eiga Ideology (Cinema and Ideology)" to an anthology, Eiga no Tenbo (A View of Proletarian Cinema), in 1930. The former article, which was translated into Chinese by Lu Hsun, a prominent Chinese novelist, shows Iwasaki's main interests clearly in his chapter titles such as "audience", "propaganda", "war", "patriotism", "religion", "bourgeoisie", "petit bourgeois", etc. His strong political attitude was completely foreign to most film critics and journalists who were previously carefree moviegoers. It caused his arrest, and was the only arrest of a film critic by the police and ideological police in wartime.
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George Harrison in Kashmir: Within you Without you

George Harrison
We were talking - about the space between us all
And the people - who hide themselves behind a wall of illusion
Never glimpse the truth - then it's far too late - when they pass away
Lennon had been making comments on Christ and Christianity; and George was taking a keen interest in all things India. These were tough times for The Beetles: there were even talks of retirement.
In July 1966, The Fab Four arrived at Delhi on what was to be the band’s first visit to India; it was a brief visit, and Harrison famously bought a Sitar from a music store in Cannaught Circus, Delhi (now better known as Cannaught Place or just CP, and the shop was Rikhi Ram and Sons.).
In September, seeking Sitar lessons from maestro Ravi Shankar, George Harrison returned to India on a six-week trip along with his wife Pattie Harrison (who later married Eric Clapton). He stayed at Taj Mahal Hotel in Bombay (now Mumbai) and commenced taking lessons from Ravi Shankar; but soon realized that he was too famous even in India: when mobs of Indian Beatles fan started descending to the Hotel, he decided it was time to move to a place that offered anonymity and peace. Kashmir with its natural beauty and general inaccessibility proved to be the perfect place.

Once in Kashmir, he moved into the retreat of the famous Kashmiri houseboats (invented at the start of the century for the luxury of European tourists) that still line the Dal Lake. In the serene background of still waters of Dal, for the next few weeks he started learning Sitar from Pandit Ravi Shankar, and this was the only extended period of training that Harrison received from Ravi Shankar. He practiced Hatha Yoga (to get over the discomfort of having to sit on the floor with the Sitar), he started reading Paramahansa Yogananda’s Autobiography of a Yogi and Vivekananda’s Raja Yoga. This was the start of his life long affair with Hinduism; and the immediate impact of the visit was for the world to see in the next Beetles' album Sgt. Pepper's Lonely Hearts Club Band. It was for this album that George Harrison created the beautiful song Within You Without You.
And the time will come when you see we're all one,
and life flows on within you and without you.
Although the song did start the fashion of the ‘Indian sound’, generated western pop interest in ‘Indian thought’ and sent a million back backers on pilgrimage to Kashmir*; but the fact remains that the song, unlike its many successors, in many ways sounded like an outcome of genuine devotion to Indian music and thought.

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*
George Harrison stayed with Clermont Houseboats, a famous tourist establishment
in Kashmir that over the years has played host to eminent guests like actress Joan Fontain, violinist Yehudi Menuhin, actor Michael Palin, former U.S. Vice President Nelson A. Rockerfeller and many more.
People still go to the place and look for the particular houseboat in which George Harrison stayed. Last year, Peter Foster, former South Asia Correspondent of Daily Telegraph, wrote about his trip to Kashmir and finding the George Harrison houseboat, now decrepit and sinking .

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You may also like to read about:
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    The information about George Harrison’s trip to Kashmir is from the book:
    The Dawn of Indian Music in the West
    By Peter Lavezzoli

    Santosh Sivan’s Tahaan: a child, a donkey and some other stories

    Santosh Sivan's Tahaan: A boy with a grenadeSantosh Sivan’s latest film Tahaan: A boy with a grenade will tell the fable of an eight-year-old Kashmiri boy named Tahaan and his struggle to reclaim his pet donkey poignantly named – Birbal. The film stars mainstream actors like Rahul Bose, Anupam Kher and Rahul Khanna; while Purav Bhandare, a boy from Mumbai plays the young protagonist of the movie. The film (earlier tentatively named Dastaan) shot in Kashmir last December, in certain sense marks the return of Indian filmmaker to the subject and the locale of Kashmir. Of course, Santosh Sivan is not new to the subject of Kashmir, remember, he was the cinematographer for Mani Ratnam’s critically acclaimed Roja. Roja may not the kind of movie that I would like to see on the subject of Kashmir but considering that it was made in 1992, a period that marked the peak of militancy in Kashmir – it certainly was a brave attempt at the divisive subject by one of India’s best film director.
    In a previous post of mine, I wrote about the subject of remoteness and most obvious trashiness of Indian films made on the subject of Kashmir; in case of Tahaan, a cynical me is itching to scream:
    There are no donkeys in Kashmir! Why a Mumbai boy! Why a title like “a boy with a grenade”! What about the Hindi diction!
    And after watching the movie, I am sure I could come up with at least hundred more rants. Maybe, I will! I am sure I will have reasons. But, maybe I won’t go up that nutty track.

    The Reason:
    Somewhere at the back of my mind, I know that Santosh Sivan isn’t new to the genre of Children’s film. I am glad that he has made a children’s film based in Kashmir instead of trying something else (remember his Ashoka. Now, Forget it!). The last children’s film from India that I really liked was Halo (1996) and it made by Santosh Sivan, and I was a child when I saw it so naturally: a good judge of the matter. Set in Bombay (which had recently been renamed Mumbai), the subject of the film was simple: A little girl on discovering that her God sent puppy (that she aptly names – Halo) is missing, gangs up with her neighborhood friends and launches a little search; the film reaches a touching climax when she finds the missing pup and realizes that someone else needs that pup more than she does. Halo is rightly among the best picks from Indian Cinema on and for Children. Santosh Sivan’s next film Malli (1998) told the story of a young girl’s search for a magical blue pill. Now with Tahaan, Sivan again turns his camera toward the domain of children, a domain whose myriad yet simple hues he has the ability to capture well.
    Children's film are simple. Or are they!
    The world of Children's film is a precious little paradise that is continuously shrinking and may soon be seen only through CGI.
    Invariable, children’s films tend to be about things that children love, lose, and then try to get back. Invariable, in these films – at least when they are not about out and out fantasy: a magic coat, a magic conch, a pari, a supernatural friend from space(no not jaadu but Raghuvir Yadav as Trishanku) etc. – a child’s world is centered around: a street pup, a chicken, a croc, an elephant, a goat, a monkey, a parrot, a pony and now – a donkey. Now, Tahaan isn’t the first Children’s film set in Kashmir, the first Indian Children’s film set in Kashmir was 1983 film Kashmira. Incidentally, this film too had a four-legged star: a pony. Made at a time when peace prevailed in Kashmir, this film told the tale of a parentless and destitute young girl named Kashmira who makes a living thanks to her dear pony named Kesari. Kashmira remembers her parents by the trees that they had planted in their lifetime. When young Mohan, whose father is a tree-felling contractor, meets Kashmira, inspired and sorry for his father's profession - he too starts liking trees and plants a tree in the name of her dead mother. The film, directed by Sukhdev Ahluwalia renowned for his Punjabi flicks, starred many local Kashmiri actors and Mohanlal Aima – the original composer of the now famous Kashmiri song Bumbro Bumbro – gave his music to the film. Incidentally, this film too belonged to a four legged actor - the film in its climax sees Keseri chase and capture a Jewel thief.

    Didn’t I say, There are no donkeys in Kashmir!’
    Every Kashmiri knows that.
    Apparently, during the shooting of Tahaan in Kashmir, Santosh Sivan also came to realize that Kashmir is rather more abundant in mules. He wanted two donkeys for shooting the film and they were nowhere to be found; providentially, after much search and with some local assistance, he did manage to find his star donkeys who also had the right attitude for starring in films. Indian Express tells the fascinating story of the making of Tahaan. In the same article it is written that [the story of the film is not] the usual concoction of violence and politics.

    Knowing Santosh Sivan – what can a viewer expect from the film?

    Expect great cinematography – Kashmir and Sivan both at their best. That beautiful snow song from Roja was never shot in Kashmir, those were not the ‘hasi waadhiya’ of Kashmir and that militant hideout of a village with its strange stony pathways, again certainly wasn’t Kashmir. Now that Sivan has finally managed to take his camera to Kashmir, it would certainly be something special.
    What else is there to look forward to in this children’s film.
    In the words of Santosh Sivan:
    “When I looked through my camera, it was strange, unsettling. There was no violence while we were shooting but I could feel that strange mist of conflict. Kashmir’s beauty looked wounded […]’’
    For those who remember Halo well(it did win Best Children's Film Award at the 1996 National Film Festival), the film wasn’t simply a tale of a girl and her lost pup, the shadow of 1993 Bombay riots was always looming subtly in background. In Tahaan, the child’s father is shown to be ‘missing’, missing people is a grim fact of Kashmir, the outcome of now almost 19 year long ‘recent’ Kashmir conflict. In one of the promotional stills released from the film, one can see women and children including Tahaan carrying the placards having the name of the ‘missing’. Something tells me it is not going to be a simple tale of a boy looking for his donkey, it would be tale of a boy with a grenade looking for his lost donkey.

    For once, the cynical me can take a long hike in the beautiful mountains of Kashmir.

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    Some more news on films on Kashmir:

    Last year there was talk of Iranian film maestro Majid Majidi making a UTV produced film on Kashmir called Kashmir Afloat. One report said that the film was named ‘Flood-Stricken Kashmir’ and another report said that it was going to be a documentary about boatman of Kashmir. Don’t know where it is heading.
    Sudhir Mishra produced Foot Soldier is being shot in Kashmir and may or may not be a children’s film.

    Read more about these at The Telegraph

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    Some more on Children's film:

    Critically acclaimed film director Vishal Bharadwaj is another from the dwindling tribe of great filmmaker who continue to make films for children even after experiencing success elsewhere. This seems to be a bit of a tradition in India: great film makers making Children’s film, some of the names of yore that can be recounted are: Satyajit Ray, Mrinal Sen, Shyam Benegal, M.S. Sathyu and Satyen Bose. Names of Vishal Bharadwaj and Santosh Sivan will indeed find great company in that list.
    Vishal Bharadwaj’s Makdee(2002), that told the story of a gritty young girl who takes on the might of a ‘witch’, was entertaining enough to count grown-ups among its spellbound audience. More recently, Vishal Bharadwaj’s Blue Umbrella (based on a children’s story by Ruskin Bond) told the story of a young girl growing up in some village in Himachal who acquires a marvelous blue umbrella that soon becomes the subject of envy of a conniving shopkeeper (played out brilliantly by Pankaj Kapur); when the umbrella disappears, she sets to find the thief who stole her dear umbrella.

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    Children’s films do tend to be about lost and found. I remember a film – whose name and details now escape me – that I saw many-many years ago on Doordarshan (the patron saint of Children’s Cinema and good Indian films of yore). The film was set in some village in the hills of northern India (or maybe it was a Nepali film) and told the story of a boy who finds some priceless gems that were long buried in his farmland and undertakes a perilous journey out to city to try and sell them for his family. It was something like that, rest I forget.

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    My Previous post on
    Missing Children in Popular Hindi Cinema

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    In Kashmiri:
    A Khar is a donkey
    A Khachru is a mule
    And both of them are used as surname.
    A Khar’kal is an idiot
    This of course is of used as a surname.
    A surname Kher still draws a smirk from a Kashmiri because he knows that the surname is actually Khar. Over the centuries, Kashmiris have perfected the coveted art of converting nicknames into surnames. It isn’t without reason that a Kashmiri Dhar family on relocating to a canal near Allahabad got the family name Nehru. A Kashmiri surname can tells many stories to discerning ears. Most of the times these surnames were nothing but the outcome of extensive jovial (maybe, not always) verbal fencing exercised thorough indulgent name-calling that could be inflicted on a person on account of: his profession, or his great grand father’s profession, his hair, or his lack of hair, or may just dandruff infested hair, his dietary habits, or just his favorite vegetable dish, his village, his district, or maybe the stinky pond next to his house. According to the moral of a famous Kashmiri fable: no matter what you do with the mulberry tree going in your yard - whether you cut it down, bury the stump or dig out the stump - people will always find a new moniker for you; there was no escaping it, and in the end you just accept the new name.
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    Update (4/8/2008)

    If this wasn't enough already. Here's more on Trailer of Tahaan

    The signature tune of AIR

    The signature tune for AIR (All India Radio) was composed and set to music by Thakur Balwant Singh in 1936. Still according to some others, in the year 1936, the signature tune was composed by Walter Kaufman, the director of western music programs in Bombay.That the antiquity of this tune is 1936, is certain.
    Every morning since then, this otherworldly tune has been played at the beginning of the morning telecast of AIR, and with time has etched itself into the memories of everyone who listened to radio in India. Some brooding morning sounding: melancholic, and on some bright mornings sounding: still more melancholic.

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    Found it thanks to this wonderful site: Interval Signals
    The site has an almost comprehensive collection of audio clips of foreign radio stations from all around the globe. It is a must for all those with an ear for the radio signals.
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    Read more about the Sound of AIR at Deccan Herald: The birth of Indian sound
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    You might also like to read this post:

    Man and Women, Nailing Distance: as close as It could get

    NEW
    Iridescent Pearls by CUTEX
    Cutex
    Nobody knows more about doing nails

    No wonder all the world loves Cutex. Never-before nail glamour for your finger-tips! Invented by Cutex. Shimmering pearls. Icicles glinting in the sun. in clear, clean living colours that speak your every mood . Unchanging and glowing as the love that fills your heart.

    Chesebrough-Ponds’s Inc (Incorporated in the U.S.A with Limited liability)


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    In 1972, this could well have been the ‘Hottest’, ' Most Shocking', 'Sexiest' Ad of the year. Or may be the most 'ashleel' Ad of the year.

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    More old Ponds Ads here for Shampoo, Cream, Powder
    also
    Check out rest of the 70s Ads here

    Lalitaji in Surf Det ergent wars

    Old Ad of Surf
    A single wash
    With SUPER SURF gives more
    Whiteness than any other
    Washing powder!

    SUPER SURF has super cleaning
    Power. Removes even hidden
    Dirt, gives your clothes the super
    Whitness others envy. No wonder
    It’s India’s leading brand:
    Super SURF!
    SUPER SURF washes whitest of all
    (and no need to add any whitening agent)
    A Quality Product by HINDUSTAN LEVER

    March, 1972
    Agency: Lintas


    HLL( Hindustan Lever Limited) was one of the first companies to manufacture detergents in India, the other company was Swastik with their product DET. HLL test marketed Surf, the blue detergent powder, between 1956 and 1958, and began manufacturing it from 1959.

    Old Ad of Det3 women, 3 completely different demands. So 3 different powders? “Not necessarily”, said out Research technician. “Let’s put all 3 demands into one washing powder.”
    The result:
    New Triple Action DET
    New Det is a whiter powder – contains a superior whitener for the whitest wash.
    New Det has extra cleaning power. Removes even hidden dirt, leaves coloured clothes brightest
    New Det’s richer lather contains an exclusive softerner. Safest for your clothes – safest on your hands!


    March, 1972


    Swastik launched Det, the white detergent powder, in 1957.
    In the early 1960s, the total volume of detergents manufactured in India grew from around 1600 tonnes to 8000 tonnes. Surf soon became the market leader with presence and distribution over all of the country except eastern India - here Det dominated the market. Between them they covered 70% and 25% of the market respectively.

    The 1973 oil crisis lead to the increase in the input costs for detergent powders. The crisis lead to a sharp rise in the price of washing powders. The price of Surf almost doubled in 1974-75. Despite this, Surf continued to be the market leader. It was only in the late 1970s that Surf challenged by a low priced detergent 'Nirma'.

    Read more about detergent wars here

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    In mid '80s the woman in the Surf Ad got a name - Lalitaji - and was brought to life on television by Kavita Chaudhary in a TV commercial with the tag line “ SURF ki Kharidari mai hi Samajdari hai ( It makes better sense to buy Surf)”. They were fighting a soapy detergent war against Nirma. Nirma, in turn, had found an icon of its own in a young little girl swirling around in a skirt – the Nirma girl. The Ad jingle for Nirma was the clincher:

    “Washing powder Nirma, washing powder Nirma
    Dudh si safeedi, Nirma se aaye
    Rangeen kapda bhi khil khil jaye

    Thoda sa powder aur jhag dher sara
    Rekha, Jaya, Geeta aur Sushma
    Sabki pasand Nirmaaaa. Washing powder Nirma. Nirma.”


    In place of “Khil Khil jaye”, I used to hear them singing “Silly Silly jaye” and believed it to be so for the longest time.

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    Postscript:
    Bhai saab, aagar itni saari safedi yadee kaam dam me mile to koi yeh kyoun le, yeh na le

    I have seen a lot of people link that line with Surf. I don’t know if remembering all this is more idiotic or forgetting it is. The fact is that only “Bhai Sahab” part is from Surf, the line "aagar itni saari safedi kaam damo may mile toh koi yeh kyo le woh na le" was from Nirma Super Ad that featured (oh ho!) Deepikaji (Ramayan's Sitaji) and Ameen Sayni. The response of Ameen Sayani to her was the clincher:

    Ameen Sayani: “Maan gaye!”
    Deepika: “Kisay?”
    Ameen Sayani: “Aap ki paakhi nazar aur Nirma Super. Dono Ko!”

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    A previous post Nostalgic about the 80s
    also
    Check out rest of the Vintage Ads here

    Machines, Industries and other Oddities

    Call Permutit ®
    Permutit, the water treatment people. Ion Exchange (India) Ltd., subsidiary of The Permutit Company Ltd., U.K.
    The only Company that manufactures both the equipment and the entire range of ion exchange resins.

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    How could India Pistons
    Have sold Two Million
    Piston castings to a
    Single customer in the
    United Kingdom
    Unless the quality
    Of our products
    Is consistently good?

    India Pistons Limited
    A unit Company of the Amalgamation Group

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    Because high speed
    Printing and slow
    Speed trimming
    Don’t go together,
    We’ve come out with
    A guillotine that keeps
    Pace with out printing
    machines

    It took the ingenuity and
    craftsmanship of HMT of India
    and NEBIOLO of Italy to recreate
    these machines in India.
    HMT, which contributed its
    Extensive skills and techniques
    In precision engineering.
    NEBIOLO, which loaned its world acclaimed know-how in printing equipment and
    experience.

    hmt
    NEBIOLO
    Process starts with printing.
    Printing starts with us.


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    The ‘X’ Factor

    English
    Electric

    The ‘X’ Factor is
    Probably the reason
    Why English electric
    Chose to pay just
    That convincing
    Extra for the HMT-
    VERSON OBI PRESS
    Than the closest
    Comparable press
    in its range.

    You pay for the margin of
    Error HMT-Version does not
    Provide for.
    ‘X’= Superlative Tooling + International Technical Resources.
    HMT Metal Forming Press Division


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    Kesophane, the wrapping
    material, is a lot like a banana skin.
    It wraps a product in…keeps troubles out!
    But the comparison stops there. Because a banana
    skin is not transparent, not printable, not protective
    enough.
    And it can be pretty dangerous when left around.
    […]
    Oh yes, Kesophane and the old banana skin are
    Similar in one big way.
    They’re both easy to peel off.
    Yet you can always tell when they’re tampered with!

    Kesophane®
    Wraps your product in…
    Keeps your troubles out!
    Manufactured by
    Kesoram Rayon
    Calcutta


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    Electronics…
    The Dynamo of Technological Future

    With ELECTRONICS we have
    entered new areas of industry
    commensurate with the chal-
    lenge and response of the current
    age. It represents the mainstream
    of the Second Industrial
    Revolution.
    As the roots of industries shift
    From craft to science, from
    Mechanization of energies to
    Mechanization of ideas and
    Thoughts, electronics gain prime
    Importance. It is recognizes as
    the dynamo of the technological
    future. It may appear in the form
    of integrated circuits ( for that
    matter thin film micro-electronic
    circuits’) or computers or radars
    or satellite communication
    complex, or just transistor bits
    and electronic relay components.
    Electronics will dominate
    The entire gamut of
    Our industrial activity and social
    Living within this decade.

    In mysore…
    FEEL THE PULSE OF PROGRESS
    MSIIDC helps decision makers to invest in an industrial future
    MSIIDC
    Mysore State Industrial Investment &
    Development Corporation Limited


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    Check out rest of Vintage Ads listed here

    Ad Cheeslings

    Old Ad of Parle CheeslingsCheeslings! munch 'em. crunch 'em.
    that delicious cheesy flavour...
    that delightful crackle...
    This...and 4 more savoury snacks...from Parle
    CHEESLINGS –
    crackling cheese pleasure
    for party and leisure!
    JEFFS – exotic in flavour, thin as a wafer!
    ORLÉ – the tasty munch with a spicy crunch!
    FUNIONS – the onion treat that's fun to eat!
    SPIN-H – with spinach that's great
    for any party or date!

    Gold MEDAL
    MONDE SELECTION
    Selection De La Qualite
    World Selection Award, Brussels

    Brought to you by Parle –
    Pioneers of Savoury Snacks.


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    I had nothing but hatred for them. What was one supposed to do with them!
    Visiting some aunt or some other relatives, I used to pray, 'No! Please not Cheeslings with Tea!'
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    Check out rest of the Vintage Ads here

    MRF best dressed tyre of 1972

    Old Ad of MRF tyrepresenting the best-dressed car tyre of 1972
    new twin white sidewalls
    sporty, continental...and Mansfield
    brings them for the first time in India.
    twin tread

    25 Silver Jubilee
    MRF
    Mansfield


    Manufactured by Madras Rubber Factory Limited in collaboration with Mansfield Tire and Rubber Company. U.S.A
    Agency: Lintas

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    Check out rest of the Vintage Ads here

    Silver Prince Tainless Blade

    Ad for Silver Prince Razor Blade
    Better Edge Means a Better Blade

    Silver Prince has the diamond edge to give you
    closer, smoother shaves!

    The Only Diamond-Edged Blade

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    Check out rest of the Vintage Ads from the Series here

    Hindustan, Toilet – Bathroom

    The Bubble Bath Bathroom

    Some would say aah…
    Some would say 00h…some, wow!
    All words of praise. Words of appreciation. For your ultra-luxurious bubble-bath bathroom. Designed exclusively by Parshuram.
    Take a look at the picture. And then, picture yourself in your bubble-bath bathroom.

    • There’s luxurious sanitaryware. The very latest. Made by Parshuram. For people who love luxury.
    • There’s a bubble-shaped lamp.
    • To enhance the atmosphere
    • There are paris green tiles. Exclusively from Parshuram too.
    • There’s a green, green creeper. The ‘in’ thing to have in your bathroom.
    • And there’s more! There’s ‘trend’. Yes, you’ll be leading.
    • And they’ll be following. If the bubble-bath bathroom is your kind of bathroom, create it with Parshuram sanitaryware & tiles.
    Parshuram sanitaryware is manufactured in collaboration with Porcher- Europe's leading sanitary manufacturers.

    Ad published in The Reader's Digest, March 1972.
    All that talk of 'ooh', 'aah', 'trend' and ''in'' things.

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    Look what a little imagination…
    Careful planning…
    And Hindustan Sanitaryware fitting
    Did for this bathroom

    Hindustan Sanitaryware & Industries Limited
    makers of India's largest selling, largest exported bathroom equipment.


    I can surely say that the ghastly yellow colored apparatus featured in this Ad wasn’t (and perhaps still isn’t) the best selling Kammode model in India. Not this Anglo, not that Anglo-Indian. In fact, the only things competing with nearest railway track was the good old 'convenient' Indian model. Squat. Squat. Squat.

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    Check out rest of the Indian Vintage Ads here

    Did you give your Frige a paint job?

    Old Ad of Allwyn Fridge Did I hear you say something about painting the fridge just now?
    But isn’t it just a year that you’ve had it?
    You should have bought an Allwyn!
    We’ve had ours 5 years and it hasn’t even got a chip on its shoulder!

    Only Allwyn friges are painted by the excusive triple-coat process that
    Makes sure that your frige keeps its coat on through many summers.
    An Allwyn is for always


    March, 1972
    - The Reader's Digest
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    Yes! They needed to be re-painted once in a while. And they were spelled ‘frige’ and not ‘fridge’.

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    There were two kind of Indian middle class: Those that had a frige and those that wanted to have a frige. In Gulzar’s Meena Kumari starrer 1971 movie Mere Apne, in one particular scene these machines are referred as ‘frigerator’.

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    Meena Kumari died on the night of 31 March, 1972.

    This Ad is from The Reader's Digest March 1972.

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    Check out rest of the Vintage Ads here

    That '70s Man: Suits, Swooning Women and Bond Age

    Indian Bond in PODAR suitThe man in the PODAR suit
    He is a man who demands the convenient comfort of Podar suits. Suiting created from crush-proof, anti-shrink ‘Terene’® and ‘Terene’ blends. In a wide variety of debonair never-fade shades. In dashing designs that care.
    Just what you need when you’re the male on the spot – a suit that looks after itself elegantly --- a Podar suit
    With a licence to win


    Podar textiles
    - March, 1972
    The Reader’s Digest


    With that toy in his hand, this Indian James Bond certainly wasn’t licensed to kill.
    Remember Mr Amitabh Bachchan doing that Reid and Taylor Ad, and how those Ads always hit the TV screens whenever a new Bond Movie is about to release. In India, suit has always been with James Bond. At the time of this particular Ad, previous year had seen Sean Connery play Bond in Diamonds Are Forever and the next year saw Roger Moore play the man with the license to kill in Live and Let Die.

    PASHA suits for 70s
    PASHA creates the carefree check-duet.
    Pasha is for the man who rejects both the grey flannel conformation of the fifties as well as the psychedelic excesses of the sixties. PASHA is for the man who is looking for a third option.
    PĀSHĀ
    - the ‘Terene’ suiting for the seventies
    DCM Textiles

    - March, 1972
    The Reader’s Digest

    Terene® was the wonder material of that era, just like Lycra® is of this era.
    Blame Gregory Peck - The Man in the Grey Flannel Suit - for that jibe about 50s grey flannel and check the Ad below for the psychedelic excesses.

    Ad for Modi SuitingsSo exciting to touch so rewarding to wear
    Modi
    Suitings
    And
    Shirtings

    - March, 1972
    The Reader’s Digest

    So rewarding that the woman couldn't resist herself from taking another look at that shining single button.

    -0-
    Check out rest of the 70s Ads here
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