Skip to main content

That '70s Man: Suits, Swooning Women and Bond Age

Indian Bond in PODAR suitThe man in the PODAR suit
He is a man who demands the convenient comfort of Podar suits. Suiting created from crush-proof, anti-shrink ‘Terene’® and ‘Terene’ blends. In a wide variety of debonair never-fade shades. In dashing designs that care.
Just what you need when you’re the male on the spot – a suit that looks after itself elegantly --- a Podar suit
With a licence to win

Podar textiles
- March, 1972
The Reader’s Digest

With that toy in his hand, this Indian James Bond certainly wasn’t licensed to kill.
Remember Mr Amitabh Bachchan doing that Reid and Taylor Ad, and how those Ads always hit the TV screens whenever a new Bond Movie is about to release. In India, suit has always been with James Bond. At the time of this particular Ad, previous year had seen Sean Connery play Bond in Diamonds Are Forever and the next year saw Roger Moore play the man with the license to kill in Live and Let Die.

PASHA suits for 70s
PASHA creates the carefree check-duet.
Pasha is for the man who rejects both the grey flannel conformation of the fifties as well as the psychedelic excesses of the sixties. PASHA is for the man who is looking for a third option.
PĀSHĀ
- the ‘Terene’ suiting for the seventies
DCM Textiles
- March, 1972
The Reader’s Digest

Terene® was the wonder material of that era, just like Lycra® is of this era.
Blame Gregory Peck - The Man in the Grey Flannel Suit - for that jibe about 50s grey flannel and check the Ad below for the psychedelic excesses.

Ad for Modi SuitingsSo exciting to touch so rewarding to wear
Modi
Suitings
And
Shirtings
- March, 1972
The Reader’s Digest

So rewarding that the woman couldn't resist herself from taking another look at that shining single button.

-0-
Check out rest of the 70s Ads here
Labels:

Comments

Post a Comment

I always like to hear back :)
However, irrelevant comments and irrelevant links will not be published. Needless to say, same goes for abusive comment and spam. Leaving back links related to the topic is encouraged. I know it can be tempting but try not to leave your email ids, phone nos and CVs in the comment.

Popular posts from this blog

Famous Old Faces of Doordarshan

Some people recall the faces and some people recall the names. Here are images of some of the famous readers and presenters of Doordarshan down the years. If you recognize any of them, leave a comment. [ Update 1 : Most of the faces now have names thanks to helpful comments by olio-gallimaufry ] [ Update 2 : Included image of one of the earliest presenters, Gopal Kaul. Send in generously from personal collection by son, Ashutosh Kaul. Sept, 2010.] [ Major Update 3: Got a tip-off about a documentary about the famous faces of Doordarshan from the makers   of     “The Golden Trail , DD@50 :Special feature on Golden Jubilee of Doordarshan ” from which these caps were taken. I managed to catch the incredible documentary and am adding some more faces/name and part of the docu here. New ones can be found after the image of  Narotam Puri. 30th Oct, 2010]  Pratima Puri. Believed to be the first Doordarshan reader.
176 comments
Read more

Indian Cigarette Vintage Ads

He put a cigarette in his mouth and, as a matter of silent routine, offered one to Gwyn, who said ‘No thanks.”Richard looked at him.”I packed it in.”"You what?”"I stopped. Three days ago. Cold. That’s it. You just make the life choice.” Richard looked up and inhaled needfully. He gazed at his cigarette. He didn’t really want to smoke it. He wanted to eat it. Almost the only thing that he still liked about Gwyn was that he still smoked…Paradoxically, he no longer wanted to give up smoking: what he wanted to do was take up smoking. Not so much to fill the little gaps between cigarettes with cigarettes (there wouldn’t be time, anyway) or to smoke two cigarettes at once. It was more that he felt the desire to smoke a cigarette even when he was smoking a cigarette. The need was and wasn’t being met… While it would always be true and fair to say that Richard felt like a cigarette, it would now be doubly true and fair to say it. He felt like a cigarette. And he felt like a cig...
21 comments
Read more

Kishore Kumar, Yodel-ay-ee-oooo Songs, A List

*Updated with corrections pointed out by Bart Plantenga , author of some incredible book on Yodeling including Yodel-Ay-Ee-Oooo: The Secret History of Yodeling Around the World. -0- Kishore Kumar 's brother Anoop Kumar, who we basically know for the line ' O manu tera toh hua ab mera kya hoga ', used to own lots of Austrian music records. And from these records, Kishore Kumar picked up the art of Yodel singing, an art perfected in bathroom and then introduced by him to the world of Hindi film music. According to his biography 'Kishore Kumar: method in madness‎ ' by Derek Bose, "Kishore was a fan of the Swiss singer Tex Norton [* Tex Morton, an Australian cowboy born in New Zealand who sang  in the gene autry / Jimmie Rodgers style ] and the Australian Jimmy Rogers [* Jimmie Rodgers , perhaps the most American and one of the most famous yodelers in the world, famous for his blue yodels ] as well." Although most of these songs by Kishore Kumar are t...
18 comments
Read more