Did you give your Frige a paint job?

Did I hear you say something about painting the fridge just now?
But isn’t it just a year that you’ve had it?
You should have bought an Allwyn!
We’ve had ours 5 years and it hasn’t even got a chip on its shoulder!

Only Allwyn friges are painted by the excusive triple-coat process that
Makes sure that your frige keeps its coat on through many summers.
An Allwyn is for always

March, 1972
- The Reader's Digest
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Yes! They needed to be re-painted once in a while. And they were spelled ‘frige’ and not ‘fridge’.

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There were two kind of Indian middle class: Those that had a frige and those that wanted to have a frige. In Gulzar’s Meena Kumari starrer 1971 movie Mere Apne, in one particular scene these machines are referred as ‘frigerator’.

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Meena Kumari died on the night of 31 March, 1972.

This Ad is from The Reader's Digest March 1972.

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