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Showing posts from April, 2008

Heavy Haulers

Some Heavy Motors and etcetera Advertisements from year 1972
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The big hauler
Hindustan 7 1/2 tonner truck
For extra strength,
Extra safty,
Extra life, extra power
Hindustan Motors Lts.

Perkins 6.354v
Vehicle diesel engine
The most reliable and
Inexpensive power unit
-Simplons genuine Spare parts

Clevite
Research has proved COPPER-LEAD
to be the right
combination
material for
HEAVY DUTY
Applications
Bimetal Bearings Limited
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Check out rest of the Ads in the series here

That Old Radio fondly called Transistor

1972 Ad of REMCO Radio & Electricals Manufacturing CO.LTD.
from The Reader’s Digest

A slice of ( radio and other) history from this Ad:

November 1949: Remco started commercial production of India’s first multi-band radios.
In the same year they were the first to manufacture domestic, control, screened and co-axial cables made of PVC.
First Indian company to actively enter into collaboration with a Japanese Firm – Toshiba – to make India’s first electrical watt-hour meters in 1952.
First to produce water meters of Swiss design in India in 1956.
First to make electronic bandswitches for the Communication Industry in 1958.
In the same year, they started production of India’s first electrolytic capacitors
In 1967, first to build Indian designed lighting arresters, with nonlinear elements made from basic raw material.
In year 1972(the year of this Advertisement), they manufactured the first high-fidelity “Cross-Over Sound” radios in India.

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Two things from the Ad that caught my eye:

The lin…

More on War Ad

Continuing with the theme of Wartime Ads. Adulation for the victorious leader and prayers for peace were not the only response after the war.
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Jai Jawan Stall
Lending a helping hand
India Tobacco Company (ITC)
March, 1972

An entity like a Tobacco Company was helping people rebuild life and telling the ensuring stories. Other industries, hit by heavy curtailment in imports during the war, were making a call to the nation – Innovate or Perish. The foreign exchange saved (in the one below - a handsome sum of 18 lakhs annually) through innovation was a nice touch to the sharpness of such Ads.



A Call to the Nation: Innovate or Perish
Jhaveri Thanawala PVT. LTD
1972

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Check out rest of the Ads in the series here

Old Ad: Say TATA to War

“Peace hath her victories
no less renowned than war”
…Milton
A nation united as never
before, we stand behind our
leader in grappling with the
immense tasks ahead.

An Ad(Statement) by TATA Engineering and Locomotive CO. LTD.
March, 1972
Scanned from The Reader’s Digest

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Bloodied dust was settling on the eatern front after the Indo-Pakistani War of 1971. By the time war ended a new nation was carved out and named Bangladesh. As a side drama we had USS Enterprise in the Bay of Bengal and Russian ships trailing U.S. Task Force 74 in the Indian Ocean


Indira Gandhi was our leader at the time. Her government had won its second term on the plank of ‘Garibi Hatao’ and now after the war “Indira is India” was the pulse of the victorious nation. On July 2, 1972 Indira Gandhi and Z. A. Bhutto met in Shimla and signed the The Simla Agreement, an agreement that was meant to ensure a lasting peace between India and Pakistan. Having recently turned 19, accompanying her father young Benazir Bhutto

You Said It for free

Old Ad for ‘You Said It’ book by R.K. Laxman, the most famous Indian cartoonist
from The Reader's Digest
March, 1972

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At the age of seven, I laid my hand on one of the books from R.K Laxman's You Said It series. The series was a collection of cartoons draw by Laxman and having affable common man lurking in odd corners of each one of the strips, listening.
It was the first book I picked up, read and enjoyed.
I found it in a dusty glass paned almirah stuffed with all sort of books. The next book I found in that almirah was a biology textbook; a note below a sketch of human skeleton educated me that 206 bones made up the human body.

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Check out rest of the Ads here

Tonic for Toddlers

Old Ad of Incremin Tonic
March 1972
All kind of stuff was fed to toddlers to make them bigger.

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Check out rest of the Ads from this series here

Happiness Book: Price Rs.6 Only !

Are some people born lucky - and others doomed to failure, sickness and accident?

From Here to Happiness!
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Everybody could use some happiness especially when it came so cheap.

These super books still sell, they are the NewAge.

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Check out rest of the Ads here

Read, those book clubs

Old Ad for Orient Book Club
March, 1972

Some known and unknown writers
Price almost Unbelievable

They had:
Prince - Mulk Raj Anand and also his Death of a Hero
Days of Longing - Nirmal Verma
Bye-Bye Blackbird - Anita Desai
Kanthapura - Raja Rao and also his The Serpent and the Rope
A Passage to England - Nirad Chaudhuri and his To Live or Not to Live
My Dateless Diary - R.K. Narayan
Indira Gandhi - K.A. Abbas
Between the lines - Kuldip Nayar
A Crisis of Conscience - Rajinder Puri
How to Stop Worry and Start Living - Dale Carnegie

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Check out rest of the Ads from that era here

Just Apple Juice

Mohun's Gold Coin
Real Apple Juice
March, 1972

Seeing all those colors (and that oh! so 70s' font) who would have thought that the lady was sipping just apple juice.

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Found another Ad of this brand at Cutting the Chai, the best place to look for Indian Ads.

Year 1965 and this one featured a real (white) woman sitting by the poolside wearing a bikini and sipping apple juice

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Check out rest of the Ads at the Index

Absurd, Hope and Vaclav Havel

I have always been deeply affected by the theater of the absurd because, I believe, it shows the world as it is, in a state of crisis. It shows man having lost his fundamental metaphysical certainty, his relationship to the spiritual, the sensation of meaning – in other words, having lost the ground under his feet. This is a man for whom everything is coming apart, whose world is collapsing, who senses he has irrevocably lost something but is unable to admit this to himself and therefore hides from it.
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The kind of hope I often think about (especially in hopeless situations) is, I believ, a state of mind, not a state of the world. Either we have hope within us or we don’t. hope is not a prognostication – it’s an orientation of the spirit. Each of us must find real fundamental hope within himself. You can’t delegate that to anyone else.
~ Václav Havel, Czech writer and dramatist. He was the tenth and last President of Czechoslovakia (1989-1992) and the first President of the Czech Re…

Fanning the Air Power

Old Ads of Fans manufactured by Rallifan, Bajaj and USHA
year, 1972
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Check out rest of the Old ads here

Public and Private photo paper

Old Ad of Indu photographic paper and Agfa

These Ads were published in
Indian Edition of The Reader's Digest
March, 1972

The Private

In 1966 Allied Photographics Limited, and Agfa India Limited merged in India, to form Agfa-Gevaert India Limited, subsequent to the merger of Agfa A.G. (West Germany), and Gevaert N.V. (Belgium) in Europe, to form Agfa-Gevaert.

Read more at Allied Photographics

The Public

Hindustan Photo Films Mfg. Co. Ltd., (HPF) was established as a Govt. of India Enterprise in 1960. Hindustan Photo Films Mfg. Co. Ltd., built at the outskirts of Ooty (Ootacamund) was inaugurated by Mrs. Indra Gandhi, Prime Minister, in January, 1967. The place where industry was built got the name Indu Nagar.

Read more at Indian Public Sector

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Check out rest of the Ads at Index of Indian Print Ads

Fortune was only a Rupee Away

Old ad for Mysore state Lottery Published in Indian edition of the Reader's Digest, 1972

Karnataka State Lottery was launched in the year 1969 with the state governed Mysore Sales International Limited (MSIL) as the Sole Selling Agent for lottery tickets.

According to this news report from year 2003:
“Prices of these tickets range from Rs 2 to Rs 20. One can win prizes worth Rs 3 to 5 lakh depending upon the schemes.”
On 16th April, 1972, luckiest ticket could win you almost the same amount of greens.

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Check out rest of the Ads here

Polish with Cherry and Blossom

An Old Ad of Cherry Blossom shoe polish
Indian Edition of The Reader's Digest
March, 1972

STOP!
Are you polishing your shoes often enough?
For the
Longest life-
Brightest shine
Polish with CHERRY BLOSSOM
Daily
New Improved
CHERRY BLOSSOM
Protects your shoes while it shines them
RCI
A Reckitt & Colman product

For some reason, these things are always new improved.

By applying appropriate pressure at the point marked ‘Press Here’, one could open this black box of shoe wax. Opening a tin can of boot polish was one of the first great puzzles that I learnt to solve.

A chemist working for Briton brother duo Dan and Charles Mason, who were running the Chiswick Soap Company, invented this product in 1878. The product was launched in 1906, at 1d per tin and was an immediate success. In 1954, Reckitt and Colman were manufacturing this brand of boot polish after they acquired the business. By this time Cherry Blossom had already reached the Indian shores as it was launched in India from C…

Amulspray made Bita chubbier

Old Ad of Amulspray
March, 1972

Bita doubled her birth-weight at 4 months – a real winner!

In 1968 Amul (Anand Milk Union Limited) co-operative launched Amulspray milk food for Infants. In 1972, the brand was completing its fourth year since inception and was controversially being promoted as an ideal substitute for mother’s milk.

Read the more about important milestones and history of Amul at PRSI (Public Relations Society of India)

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Check out rest of the Ads at the Index of Vintage Indian Print Ads

Advertising Aldous

The Machiavelli of the mid-20th century will be an advertising man; his Prince , a textbook of the art and science of fooling all the people all the time.- Aldous Huxley

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Any trace of literariness in an advertisement is fatal to its success. Advetisement writers may not be lyrical, or obscure, or in any way esoteric. They must be universally intelligible. A good advertisement has this in common with drama and oratory, that it must be immediately comprehensible and directly moving.- Aldous Huxley, Essays New and Old

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Aldous Huxley once tried his hand at writing advertisements. Charles Lamb and Byron also did so. So did Bernard Shaw, Hemingway,Marquand, Sherwood Anderson, and Faulkner – none of them with any degree of success.

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Recommended read:
J G Ballard reviewing
Aldous Huxley: An English Intellectual
by Nicholas Murray

Vital notes on Pakistani Music and its Signs in India

Vital Signs, the pioneer of Popular music in Pakistan had its first hit 'Dil Dil Pakistan' in early 90s. It was such a wonderful song that it became an unofficial anthem for Pakistanis all over the world. It was so good that India had to respond with the song Dil Dil Hindustan composed for some c grade Hindi film.
Rohail Hyatt from this band gave the wonderful background score for the film Khuda ke liye.
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Shoaib Mansoor, director of the film Khuda Ke Liye, too was associated with Vital Signs as he wrote and composed the songs like 'Dil Dil Pakistan' for the band.

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Vital Signs proved vital in the growth of popular music in Pakistan and thereby in India. Salman Ahmed left Vital Signs and went on to form the legendry 'Sufi-Rock band' Junoon along with Ali Azmat and another former member of Vital Signs, Nusrat Hussain. They became famous in India for the song Sayonee from their album Azadi (Freedom). Salman Ahmed was at his best playing guitar for the song

Power Up

Ad of Index Battery
1972

Ad of Amco Battery
1972

Ad of Standard Battery
1972
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Of course, this device is now used to power up our homes; 'inverter' deity lies in its pious little corner, meditating taking the name of the godhead - The Baghdad Battery.

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Check out rest of the Ads here

Sunsilky Important Cosmetic for Girls

Sunsilk
Agency Lintas
From Indian Edition of The Reader's Digest
March, 1972

A girl’s most important cosmetic. Sunsilk Shampoo – it builds in beauty.
Sunsilk is the only shampoo that works like a cosmetic. It contains a special hair conditioner to build beautiful texture into your hair – leaving it sunny…silky…Sunsilky

SunSilk was launched in India in the year 1964 by Hindustan Lever Ltd., the Indian subsidiary of Dutch giant Unilever, the world’s major consumer-products manufacturer. The Shampoo brand was first launched in 1954 in the United Kingdom. This Ad is from the year 1972, SunSilk was competing its 8th year in India. While its sales were declining exponentially in support in the United States and UK, the Band was busy capturing the Indian and other international hold. They had the bright idea of putting cleansing agents and conditioning chemicals together. Who in India could afford a bottle of Shampoo( it’s not counted as cosmetic) and then buy a bottle of Conditioner (…

Only BOAC for some people

An old two page Ad of BOAC published in
Indian Edition of The Reader's Digest
March, 1972

For some people there was only one airline
The 747. it’s the most advanced, most exciting aircraft in the world, with more room and more freedom.
But even the 747 wouldn’t be same without BOAC service.
The kind of service that had given more thought than ever before

The BOAC 747 – from Delhi, every Friday night
Tehran, Beirut, Frankfurt and London. Every Sunday morning to Hong Kong, Sydney and Melbourne. Though Bombay from April 6, every Sunday to Zurich and London.
BOAC with Air-India & Qantas

I would have reproduced the entire text of the Ad but then Ads for airlines are always the same. All that talk about no cabins, instead it having rooms with spacious lounges with walls and ceilings. Two wide aisles and individual overhead lockers (they always promise the biggest we have even seen). The armchair Wide and Deeper , Headrest adjustable yet soft. Stewards and stewardesses that you woul…

TWA offers 'new twin seat in economy'

Old Ad of TWA from Indian Edition of
The Reader's Digest
Year 1972

TWA’s New
Ambassador
Service
To Europe and
The U.S.A.
Daily departure from Bombay
Only TWA gives you this new twin seat in economy.
Offices in Bombay. Calcutta. Delhi. Madras. Ahmedabad. Kathmandu
India had no international airline until 1950 when Air India International was formed to operate between Bombay and London via Europe. Our international traffic was mostly to the UK at that time. In 1947, the US Government had negotiated with India and obtained traffic rights between India and the US, enabling two airlines — Pan American Airways and Trans World Airlines (TWA) — to operate into and through India.


Read the story of Indian Aviation Industry told by a pilot who joined TWA in Delhi in 1947

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Check out rest of the Ads at the Index of Vintage Indian Print Ads

Wah Taj! Wah Zeenat!

India’s finest CTC tea
Brooke Bond
TAJ MAHAL

Stronger liquor
Plus superb taste
To give you
Total tea

This Ad of Taj Mahal Tea featuring Zeenat Aman is from the year 1972. Zeenat Aman's film Hare Rama Hare Krishna had been recently released in the year 1971 making her the most famous Indian hippie and the quintessential Indian sex- symbol. This particular Ad could be older as she looks really young in it.
Who would have thought that kohl eyed Zeenat Aman could sell tea wearing a purple suit, big danglers in ear and having a centrally parted two-chowtyeed hair. Wah Zeenat! Wah!

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Wah! Ustaad Wah!
Arre huzoor, wah Taj boliye

Wah Taj! catch line was adopted in the late 80s when tabla maestro Zakeer Hussain was employed (or rather his peculiar hair was employed) to promote the hazaron me ek chai.

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This is the first post from the series on Vintage Indian Print Ads based on Ads I collected from an old edition of The Reader’s Digest
Check out rest of the Ads at the Index of Vintage I…

Vintage Indian Print Ads: An Index

Vintage Edition of The Reader’s Digest from 1972

The cover of The Reader's Digest in its first issue published in February 1922 announced:

THIRTY-ONE ARTICLES EACH MONTH FROM LEADING MAGAZINES EACH ARTICLE OF ENDURING VALUE AND INTEREST IN CONDENSED AND COMPACT FORM.
The magazine, now published in more than 50 editions in 21 languages across more than 70 countries reaching almost 100 Million people, has since had the same central theme.

The image at the top is of the Indian edition of The Reader’s Digest Vol. 100 No. 599 March 1972. In 1972, the magazine, then published in 13 languages, was celebrating its 50th Anniversary.
In the same year, the United States Government gave DeWitt and Lila Wallace Medal of Freedom, its highest civilian honor. In his presentation speech President Nixon mentioned that the award was being given to them for their “ towering contribution to that freedom of the mind from which spring all our liberties.” Watergate soon broke water on June 17, 1972 with the arrest of five men for breaking and entering i…

The Reader’s Tale of the First Digest

The Reader’s Digest was founded in 1922 by husband wife duo Lila Acheson Wallace and DeWitt Wallace. During World War I, DeWitt Wallace, having enlisted in the U.S. Army, received shrapnel wounds in France during the Battle of Verdun. He spent four months in a French hospital, recovering from his injuries and passing the time by reading American magazines. According to one account, this was the period of inspiration for Wallace. He realized that some articles had far more enduring appeal than others had and that the impact of most articles could be improved by vigorously condensing them, focusing on essentials. The idea took shape in his mind: Reader’s Digest that offered “An Article a Day of Lasting Interest in Condensed, Permanent Booklet Form.”

The idea was finally given a body on 5 th February 1922 with the publication of the first issue. For this first issue all the selecting, condensing, editing, titling, copy reading, etc., was performed by DeWitt and his bride, Lila Acheson Wa…

French acclaim for Guru Dutt

Pyaasa (1957) by Guru Dutt. Possibly one of the most remarkable transpositions of poetry on screen. Dutt plays the poet himself and when he says the verses, he actually sings (using the beautiful voice of Mohammad Rafi). It's just out of this world. More than once I've had tears in my eyes listening to the audio tape I bought in Delhi in the late eighties.
~ French filmmaker Olivier Assayas in Sight and Sound magazine on the topic of The Best Music in Film. The question asked of him:
What is your favourite film soundtrack music and why do you like it so much?
Music of Pyaasa was not his first choice, instead his first choice was:
"With not a second of hesitation David Mansfield's music for Heaven's Gate "
Besides its music Heaven's Gate (1980) is famous for being the film that sank the studio United Artists.
Olivier later in the article comments that
“[Music in Pyaasa is] even sadder than the music in Heaven's Gate.”

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The French discovered Guru Du…