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Old Ad: Say TATA to War

Ad of TATA during 1971 War“Peace hath her victories
no less renowned than war”
A nation united as never
before, we stand behind our
leader in grappling with the
immense tasks ahead.

An Ad(Statement) by TATA Engineering and Locomotive CO. LTD.
March, 1972
Scanned from The Reader’s Digest


Bloodied dust was settling on the eatern front after the Indo-Pakistani War of 1971. By the time war ended a new nation was carved out and named Bangladesh. As a side drama we had USS Enterprise in the Bay of Bengal and Russian ships trailing U.S. Task Force 74 in the Indian Ocean

Indira Gandhi was our leader at the time. Her government had won its second term on the plank of ‘Garibi Hatao’ and now after the war “Indira is India” was the pulse of the victorious nation. On July 2, 1972 Indira Gandhi and Z. A. Bhutto met in Shimla and signed the The Simla Agreement, an agreement that was meant to ensure a lasting peace between India and Pakistan. Having recently turned 19, accompanying her father young Benazir Bhutto was the talk of the town.

Check out rest of the Ads here


  1. TELCO is now known as TATA Motors. Back in 1972 also, TELCO was a major supplier of vehicles to Indian army and still is........Also TATA Steel was known as TISCO..TATA Iron and Steel Company


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