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Jai Jawan Stall
Lending a helping hand
India Tobacco Company (ITC)
March, 1972
An entity like a Tobacco Company was helping people rebuild life and telling the ensuring stories. Other industries, hit by heavy curtailment in imports during the war, were making a call to the nation – Innovate or Perish. The foreign exchange saved (in the one below - a handsome sum of 18 lakhs annually) through innovation was a nice touch to the sharpness of such Ads.
A Call to the Nation: Innovate or Perish
Jhaveri Thanawala PVT. LTD
1972
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Check out rest of the Ads in the series here
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