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More on War Ad

Continuing with the theme of Wartime Ads. Adulation for the victorious leader and prayers for peace were not the only response after the war.
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Old Ad of ITC

Jai Jawan Stall
Lending a helping hand
India Tobacco Company (ITC)
March, 1972

An entity like a Tobacco Company was helping people rebuild life and telling the ensuring stories. Other industries, hit by heavy curtailment in imports during the war, were making a call to the nation – Innovate or Perish. The foreign exchange saved (in the one below - a handsome sum of 18 lakhs annually) through innovation was a nice touch to the sharpness of such Ads.

Innovate or Perish

A Call to the Nation: Innovate or Perish
Jhaveri Thanawala PVT. LTD
1972

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Check out rest of the Ads in the series here
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