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Sunsilky Important Cosmetic for Girls



Sunsilk
Agency Lintas
From Indian Edition of The Reader's Digest
March, 1972

A girl’s most important cosmetic. Sunsilk Shampoo – it builds in beauty.
Sunsilk is the only shampoo that works like a cosmetic. It contains a special hair conditioner to build beautiful texture into your hair – leaving it sunny…silky…Sunsilky

SunSilk was launched in India in the year 1964 by Hindustan Lever Ltd., the Indian subsidiary of Dutch giant Unilever, the world’s major consumer-products manufacturer. The Shampoo brand was first launched in 1954 in the United Kingdom. This Ad is from the year 1972, SunSilk was competing its 8th year in India. While its sales were declining exponentially in support in the United States and UK, the Band was busy capturing the Indian and other international hold. They had the bright idea of putting cleansing agents and conditioning chemicals together. Who in India could afford a bottle of Shampoo( it’s not counted as cosmetic) and then buy a bottle of Conditioner (it’s counted as cosmetic) too. So we bought Sunsilk, the only shampoo that works like a cosmetic. Even though Indians have started buying conditioner, Sunsilk is still there for the girls. Don’t even talk about a whole generation of men’s hair that grew up on the same pink silky stuff.

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Read the story of Sunsilk.

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Comments

  1. Sunsilk was the first shampoo that came labelled as "Shampoo plus Conditioner". You had different colors for different types of hair. Sunsilk came in three colors yellow , pink and orange. Sunsilk was first to launch a black shampoo--for thick black hair. Its nearest competitor was Ponds. Ponds came in as many as eight flavours.

    ReplyDelete
  2. I forgot about Ponds.
    Thanks Brother!

    ReplyDelete

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