Retrograde. Bamboozlement! More Bamboozlement!

Vintage Indian Saree Ad featuring Persis Khambatta

vintage saree ad
Khatau bring you the pick of the bunch
- the first flowers of early spring!
Khatau's
Terkosa
All 'Terene' and 'terene'-cotton Sarees


from The Reader's Digest, March 1972

I believe that the model on the right is Persis Khambatta.
A search for names of some other Sari models of that era leads to Shobha Rajadhyaksha (now De of TOI), Meher Mistry (now Castelino) and Geeta Khanna.

In 1972, Garden sarees/Vareli dress material ran a print ad campaign based on floral prints. The Khatau campaign on the left seems to have been in response to the Garden Sari ad. Interestingly, Persis Khambatta, famously, became the face of Garden sarees only much later in 1985 in an ad that with the catch line, 'you fascinate me', revived the fortune of Sari fashion in India. A fashion that began in 1970s with the growth of Surat based Sari czars of synthytic textile industry.

Zeenat aman in Hai Hai yeh Majboori'Terene' was the synthetic wonder textile of that era ( just like lycra of this era). Terene was non-crush, non-wrinkle, non-iron and (people didn't advertise this but it was) also water proof. To test the wonderful properties of this synthetic fabric you need to check out Sari clad Zeenat Aman dancing rain drenched to the song 'Hai Hai yeh Majboori' in 1974 film Roti Kapda Aur Makaan.

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Result of an image overlap test run by Soumyadip (check the first comment)
It looks like a match.

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Related post:
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Check out rest of the vintage ads here

4 comments:

  1. It sure does look like her. So I ran a little image overlap test and the results were positive. The shape of eyes, nose, brows, lips are almost the same. The only difference seems to be that she is a little plumper in the ad.

    An image from the test can be found here.

    ReplyDelete
  2. Thanks Soumyadip!
    That little image test leave no doubt. She does look a bit plump...but even the cheek bones match.

    ReplyDelete
  3. hey that is definitely not Persis. The model does have a resemblance but I'm certain its not her. The pout and jawline are not Persis at all.

    ReplyDelete
  4. Updated this post with the image from the test run by Soumyadip.

    ReplyDelete

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