Kurti, Kameez and Sari from the 70s

The age of 'Terene'

Intricate prints
Dramatic colours
In non-crush,
non-wrinkle, non-iron,
textured 'Terene'/cotton.
For dresses, Kurtas,
Kameezes and pant-suits.
For the finest in fabrics...simply ask for simplex
Terene
Registered trademark of
Chemicals and Fibres of India Limited
-Manufacturers of fibre.

No, I cannot tell you if Kameezes is actually a word or not, but to make up for that I can tell you more a bit about Terene.
Terene was the magic fabric of that era. A polyester. A trade name for Polyethylene terephthalate. More by a more popular trade name: Terylene (trademark of ICI ).

Still some women were still interested in natural fabrics....at least this ad did try to interest them:

People
are doing
exciting
things with
Century
Sarees

Join the new X-citement! Like wear up a Century Saree with new flair. Like turn a saree into a kaftan; a kurta; a lungi. Try the Century range from Anuradha, Kadambini, two x two Monica, Rohini, Kalpana...You'd never believe they're cotton!
Century - for 100% cotton textiles
The Century SPG.& MFG.CO.LTD.,
WORLI, BOMBAY

Related post on dressing up that 70s man

Check out rest of the 70s ads here

Comments

Famous Old Faces of Doordarshan

Some people recall the faces and some people recall the names. Here are images of some of the famous readers and presenters of Doordarshan down the years. If you recognize any of them, leave a comment. [ Update 1 : Most of the faces now have names thanks to helpful comments by olio-gallimaufry ] [ Update 2 : Included image of one of the earliest presenters, Gopal Kaul. Send in generously from personal collection by son, Ashutosh Kaul. Sept, 2010.] [ Major Update 3: Got a tip-off about a documentary about the famous faces of Doordarshan from the makers of “The Golden Trail , DD@50 :Special feature on Golden Jubilee of Doordarshan ” from which these caps were taken. I managed to catch the incredible documentary and am adding some more faces/name and part of the docu here. New ones can be found after the image of Narotam Puri. 30th Oct, 2010] Pratima Puri. Believed to be the first Doordarshan reader.

Indian Cigarette Vintage Ads

He put a cigarette in his mouth and, as a matter of silent routine, offered one to Gwyn, who said ‘No thanks.”Richard looked at him.”I packed it in.”"You what?”"I stopped. Three days ago. Cold. That’s it. You just make the life choice.” Richard looked up and inhaled needfully. He gazed at his cigarette. He didn’t really want to smoke it. He wanted to eat it. Almost the only thing that he still liked about Gwyn was that he still smoked…Paradoxically, he no longer wanted to give up smoking: what he wanted to do was take up smoking. Not so much to fill the little gaps between cigarettes with cigarettes (there wouldn’t be time, anyway) or to smoke two cigarettes at once. It was more that he felt the desire to smoke a cigarette even when he was smoking a cigarette. The need was and wasn’t being met… While it would always be true and fair to say that Richard felt like a cigarette, it would now be doubly true and fair to say it. He felt like a cigarette. And he felt like a cig...

Target Magazine 1988 Annual Issue

Cover of Target Magazine 1988 Annual Issue (June) It's a copy that a cousin brother of mine owns. Years ago, I discovered this wonderful magazine only thanks to him. I was too young, about seven, when I first laid my hand on it. I never owned a single copy, my cousin used to do the buying. By the time I decided it was time for me to buy my first copy, the publishers had called quit on the magazine. Yes I did buy a copy of Teens Today. But never again. On the cover image above, one can see Granny, Gardhab Das, Detective Moochwala with his Pooch and many other characters that made this magazine special . -0- Related post: Cherry Blossom ad featuring Gavaskar from this magazine -0- Update: Apr 23, 2014 Rama shared April 1988 issue of Target Magazine

At The Edge

Search This Blog