Kurti, Kameez and Sari from the 70s

The age of 'Terene'

Intricate prints
Dramatic colours
In non-crush,
non-wrinkle, non-iron,
textured 'Terene'/cotton.
For dresses, Kurtas,
Kameezes and pant-suits.
For the finest in fabrics...simply ask for simplex
Terene
Registered trademark of
Chemicals and Fibres of India Limited
-Manufacturers of fibre.

No, I cannot tell you if Kameezes is actually a word or not, but to make up for that I can tell you more a bit about Terene.
Terene was the magic fabric of that era. A polyester. A trade name for Polyethylene terephthalate. More by a more popular trade name: Terylene (trademark of ICI ).

Still some women were still interested in natural fabrics....at least this ad did try to interest them:

People
are doing
exciting
things with
Century
Sarees

Join the new X-citement! Like wear up a Century Saree with new flair. Like turn a saree into a kaftan; a kurta; a lungi. Try the Century range from Anuradha, Kadambini, two x two Monica, Rohini, Kalpana...You'd never believe they're cotton!
Century - for 100% cotton textiles
The Century SPG.& MFG.CO.LTD.,
WORLI, BOMBAY

Related post on dressing up that 70s man

Check out rest of the 70s ads here

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Famous Old Faces of Doordarshan

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