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| 'Ganga Jammuna' |
The attitude of the now independent producers towards the new craze for colors is best reflected in an incident related by Sudhendu Roy. H.S. Rawail was very keen for Roy to design Mere Mehboob[1963] but was not sure how he would handle color. "Do you know how to design for a color film?" he asked Roy. "Of course," replied Roy,"I have just done the art direction of Ganga Jammuna [1961]". H.S. Rawail was not at all impressed. "This is no color film," he said."It looks like a black and white film. where are the colors?" Out of a perverse desire to score a point, Roy proceeded to design Rawail's film using a palette only of pastel shades. Since then all "Muslim social" have had to follow the same palette.
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Shama Zaidi in an article 'Design in Indian Cinema'
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| New colors (2004) of Mughal-e-Azam |
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| Muslim palette from Mere Mehboob |
Is the article freely available ?
I don't think so. I came across it in NFDC magazine 'Cinema in India' from year 1990. I can email it to you if you wish.
Yes please
Okay I have uploaded the article here
WOW. What a fascinating topic! You realize this will kick off some obsessive searching for examples of colors, right? :)
I hope it does :)