Retrograde. Bamboozlement! More Bamboozlement!

HMT Ad 70s

When I stared posting these ads, it was just for fun. Then when I started getting serious requests, mostly from people writing various papers and doing whatnot on the subject, it became all the more fun.

The following ad of HMT from year 1978 is for one such request from a reader.

HMT 'Timekeepers to the Nation' ad 1970s. From Star & Style magazine.
Isn't the watch supposed to be worn by her in such manner that the dial in on the inner wrist?
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One of my aunts used to work in HMT factory at Srinagar. After 1990, given the situation in Kashmir, the factory closed down. Her family moved to Karnataka so that she could work at HMT factory at a place called Tumkur. Sometime years later when they returned to finally settle in Jammu, the family came back with a vocabulary that included words like 'Niroolilla'

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2 comments:

  1. liked the tag line.. timekeepers to the nation

    ReplyDelete
  2. Brilliant. HMT is remember the add the symbol of middle class. Fit the first time middle class could wear watches, affordable daily wear. It was perfect for the first job interview, or when the Hero passed first class and a proud midfielder class father awarded him with a black leather strap which he wore for life. Probably the only gift a father have to his son...

    ReplyDelete

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