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America offers you better weapons, easy money and freedom too.

Covered Wagon

Nearly two centuries ago, men of many nations loaded all
their possessions on ox-carts and adventured into the Virgin
West of the United States. In the sweat of their brows always,
and in their life-blood sometimes, they subdued Nature to their
needs and built their homes.
And then this people of the New world turned their
pioneering drive to make a society in which all men are free.
These are the people who have committed themselves through
their President to Defend human freedom all over the earth.

The United States has sent its fighting men to India as crusaders in
the cause of liberty - pledged to crush those who would enslave mankind.

America Fights for Freedom

Issued by the United States of America

~ A World War 2 advertisement by United States Government publicizing the assistance provided to India. Published in Jan 24, 1943 issue of The Indian Express.

Found it in the archives of The Indian Express available at Google news. [Check it out here]

[Recently came across a collection of photographs by an American Soldier posted in the region during WW2. Here is a collection of photographs shot in Kashmir in 1945 by an American serviceman named Robert Keagle. LINK]

The eighth wonder of the world. American New Gold is our discovery. It has become very popular throughout India. It needs no introduction. The Press and the Public everywhere praise it. It retains its golden color permanently. You can make beautiful ornaments with this gold.

With a view to popularise this new gold we have decided to distribute one sample set.
~ 'Genuine American New Gold' ad from April 8, 1942 issue of The Indian Express.



  1. Fabulous link, esp. to the Indian Express archives! I could waste days and days of my time on them :)

  2. I have already wasted a week there. Lots of old movie ads...especially for the early movies from Gemini studio.


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