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Eggs, Sunday ho ya Monday, Everyday

Two ads from the campaign for National Egg Coordination Committee (NEC) that won the Advertising Campaign of the year Award of the Bombay Advertising Club, 1989. (Agency: Enterprise)


The best square meal in the world


Try an eggsperiment. Offering recipe for egg chart.




The tastiest multi-vitamin capsule in the world. An ad from NEC, year 2009.
Nothing has changed here.

Most people in India would recognize the jingle

Meri jaan, meri jaan, murgi ke anday!
Omlet khilaoon, fried khilaoon, boiled khilaoon!
Khilaoon murgi ke, murgi ke, ande hi ande! 
Sunday ho ya Monday, roj khaayein ande


The jingle in fact finds origin in a song called 'Ana meri jan meri jan, Sunday ke Sunday' from year 1947 film Shehnai. Music was by C. Ramchandra.
Check it out the fun - ( The video actually comes from Karachi! ):

The anglish man sings to the hindi girl:

Tujhe Brandy pilau, Whiskey pilau, aur Khilau
Khilau Murgi ke, Murgi ke Anday. Anday.
Ana meri jan meri jan, Sunday ke Sunday

Apparently, master composer of the era Anil Biswas wasn't too happy with his friend (and junior) C. Ramchandra for composing this snazzy song for the sheer pleasure of masses.

Quoting from 'Hindi Film Song: Music Beyond Boundaries By Ashok Da. Ranade', here's what happened:

C. Ramachandra introduced Benny Goodman-style jazz-clarinet phrasinf, combining it with Indian melody in film Shahnai ('Ana meri jan meri jan, Sunday ke Sunday') thereby 'flooding' listeners' ears! Anil Biswas reportedly rang p C. Ramachandra to reproach him and asked him,'What do you think you are doing and why?" C. Ramchandra's coolly cryptic answer was, "I am doing what I am doing because I want my songs to sound as my songs and not like Anil Biswas's!" Anil Biswas could only say, "Please go right ahead" and put down the receiver, and sigh deeply!
The song must have set of a tread of sorts. Check out this fun song from year 1952 film  Humlog (1951). Bogi Bogi Bogi Yo Yo Yo, Kahaan Chali. Music Roshan Lal. I love the way this fun song has been shot. Pure delight. Great Boogy.

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Last year, at PFC I joined in a little online quest for the first Hinglish song and came across many fine specimen. Songs like 'peris ke namoonewaala yeh bathroom niraala' from Gentleman Daku ( IMDB date 1937) and 'paradise paradise paris haan paris' from Hindustan (IMDB date: 1932). And  “Favourite Main Ghoda” from a film called “Miss Frontier Mail” (1936) starring Fearless Nadia. You can check it out here at PFC

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Comments

  1. RanjaniJan 22, 2010, 8:12:00 PM

    I'm going through all your posts and I have to say, I love what I'm seeing! As a daughter of an ad man, so many of these ads bring backs memories! I loved the write up you got in the Indian Express-way to go! The murgi ke ande song was an all time fav, never realized it was from a movie! V V cool space:)

    ReplyDelete
  2. Vinayak RazdanJan 23, 2010, 1:01:00 PM

    Thanks for the appreciation!

    ReplyDelete
  3. VaibApr 20, 2012, 5:14:00 PM

    Totally agreed with Ranjani...

    I am also going through many of your posts.
    I actually came here looking for that Malaika-Arbaaz coffee ad, as I didn't remember any such video. I guess it was just released as a poster/picture. And not being from Mumbai, I might have never come across it.
    Anyways, great write up and thanks a lot for bringing all these classic stuffs to us.
    I don't know for how many more months I will keep on humming "meri jaan meri jaan ... sunday ke sunday..."
    And that trivia about Anil Biswas and C. Ramachandra was good too.

    Thanks!

    ReplyDelete

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