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Bhartrihari's Satakas as an Advertising copy

Found this ad for a local Pan Masala brand in a socio-cultural-religious magazine of Kashmiri Pandit community.

Shringar [Adornment]
Flirtatiously moving eye brows and casting side glances,
Are the adornment and weapons of a young woman
- Bhartrihari’s Shringar Shatkam

Vairag [Asceticism]
We do not enjoy worldly pleasures,
But we ourselves are devoured
Desire is not reduced in intensity
but we ourselves are reduced to senility
- Bhartrihari’s Vairagyashatakam

Bhartrihari(? d.651 A.D.) was a Sanskrit grammarian and poet who lived around 6th or 7th century.  According to one legend he was the King of Ujjain and the (elder) brother of legendary King Vikramaditya, according to this legend Bhartrihari renounced the world and became a poet. because of a woman (according to one version it was his wife and her tragic death because of him, and according to another, it was a girl who rejected his love).

Bhartrihari is famous for his sequence of three Satakas (centaines), each one having hundred Quatrains: Niti Shatakam (A Hundred Quatrains on Ethics), Shringar Shatakam (A Hundred Erotic Quatrains) and Vairagya Shatakam (A Hundred Quatrains on Renunciation).

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