Skip to main content

VIP Chaddies 'n Undies Ads from the 1980s

VIP first started making briefs for men in 1971. Jaikumar Pathare and L Jaipal Reddy, two electrical engineers of the Maharashtra State Electricity Board left their jobs and started making underwear because they realized there was no competition. ( And when they did first have competition, in mid-1980s, it came from a brand oddly named Rupa)

The brief was first worn by a young man named Dalip Tahil in an ad that proved to be an instant hit - an eye grabber. The plot of the ad that made VIP synonymous with underwear was simple, and it had a subtle touch of Superman iconography:  A beautiful woman is being harassed on the road by a laffanga. To her rescue comes a man dressed only in a bathrobe and an underwear. And he makes a grand entrance jumping from a balcony - camera capturing his underwear while he is coming down, his rob flying - he lands down on the road, grabs hold of the dame in distress and Karate chops the bad guy. And then we realize it was all a dream sequence of that woman. The guy wakes up the woman inside a car and asks, "Dreaming about me?"

Following is a later variant of that ad. This one also hit the screen in 1980s and cleverly just made use of the Print Ad of VIP:

Things begin to happen in style
With a VIP Frenchie under your belt.
 



I think the Hindi version of the Ad had the line: Kya hai uske paas jo mere paas nahi

I lot of people thought it was a strange ad. Well, the whole business of underwear in India is strange.

Take a look at this classic Ad from the 1980s. This one was also by VIP but directed at women after they got into the business of making Panties.


I think the model was Vanessa Vaz, can't mistake those brows [an old photo by photographer Swapan Mukherjee]. Also, I believe cover of the packet had some other model...the brows are trimmed.

It was a strange Ad. Now that I see it again, I can't make sense of it. What exactly are they trying to say. Guess they were just trying to sell some panties without showing any skin on national TV. Tough.

And it's funny that his Ad still bordered on, "Chintu, go fetch me a glass of water...fetch me yesterday's newspaper...there's some one at the gate, go check, I heard a ring, go check who rang up the phone, go study, switch off that idiot box,  it's bad for your brain. Nonsense!"

Only one channel. No remote. As television started heating up, these were the standard evasive actions performed by worried parents.

-0-
Check out rest of the retro ads from the series here

Comments

  1. Hi,

    Interesting info. I landed here while looking for "chaddies" on Google and why was I looking for chaddies - u might ask. I read today that "cuddies" was in the race to become the millionth English word and I was looking up the variations to pick up a domain name.

    ReplyDelete
  2. Dekhi jab hasina
    main to ashiq ban Gaya
    phooon si nazuk thi vo
    kaanta dil mein chubh Gaya
    use dekh sochne laga
    mujhse badh kar usme hai kya

    ReplyDelete
    Replies
    1. Hahaha...I remember this. Do you hv the vid for this?

      Delete
  3. yeah i have also seen that video of dalip tahil jumping from balcony but that video is not in the youtube so please upload that video

    ReplyDelete

Post a Comment

I always like to hear back :)
However, irrelevant comments and irrelevant links will not be published. Needless to say, same goes for abusive comment and spam. Leaving back links related to the topic is encouraged. I know it can be tempting but try not to leave your email ids, phone nos and CVs in the comment.

Popular posts from this blog

Famous Old Faces of Doordarshan

Some people recall the faces and some people recall the names. Here are images of some of the famous readers and presenters of Doordarshan down the years. If you recognize any of them, leave a comment. [ Update 1 : Most of the faces now have names thanks to helpful comments by olio-gallimaufry ] [ Update 2 : Included image of one of the earliest presenters, Gopal Kaul. Send in generously from personal collection by son, Ashutosh Kaul. Sept, 2010.] [ Major Update 3: Got a tip-off about a documentary about the famous faces of Doordarshan from the makers   of     “The Golden Trail , DD@50 :Special feature on Golden Jubilee of Doordarshan ” from which these caps were taken. I managed to catch the incredible documentary and am adding some more faces/name and part of the docu here. New ones can be found after the image of  Narotam Puri. 30th Oct, 2010]  Pratima Puri. Believed to be the first Doordarshan reader.

Indian Cigarette Vintage Ads

He put a cigarette in his mouth and, as a matter of silent routine, offered one to Gwyn, who said ‘No thanks.”Richard looked at him.”I packed it in.”"You what?”"I stopped. Three days ago. Cold. That’s it. You just make the life choice.” Richard looked up and inhaled needfully. He gazed at his cigarette. He didn’t really want to smoke it. He wanted to eat it. Almost the only thing that he still liked about Gwyn was that he still smoked…Paradoxically, he no longer wanted to give up smoking: what he wanted to do was take up smoking. Not so much to fill the little gaps between cigarettes with cigarettes (there wouldn’t be time, anyway) or to smoke two cigarettes at once. It was more that he felt the desire to smoke a cigarette even when he was smoking a cigarette. The need was and wasn’t being met… While it would always be true and fair to say that Richard felt like a cigarette, it would now be doubly true and fair to say it. He felt like a cigarette. And he felt like a cig

Kishore Kumar, Yodel-ay-ee-oooo Songs, A List

*Updated with corrections pointed out by Bart Plantenga , author of some incredible book on Yodeling including Yodel-Ay-Ee-Oooo: The Secret History of Yodeling Around the World. -0- Kishore Kumar 's brother Anoop Kumar, who we basically know for the line ' O manu tera toh hua ab mera kya hoga ', used to own lots of Austrian music records. And from these records, Kishore Kumar picked up the art of Yodel singing, an art perfected in bathroom and then introduced by him to the world of Hindi film music. According to his biography 'Kishore Kumar: method in madness‎ ' by Derek Bose, "Kishore was a fan of the Swiss singer Tex Norton [* Tex Morton, an Australian cowboy born in New Zealand who sang  in the gene autry / Jimmie Rodgers style ] and the Australian Jimmy Rogers [* Jimmie Rodgers , perhaps the most American and one of the most famous yodelers in the world, famous for his blue yodels ] as well." Although most of these songs by Kishore Kumar are t