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Awesomest Sari Ads, 1976

Baluchari
brocades of baluchar, a village in murshidabad, west bengal are known as 'amru'  and are woven only with coloured silk threads without any use of 'jari'. this fabric is mainly used for saris known as 'baluchari', which are noted for their elaborate dramatic pallavs depicting human and animal forms and distinctive elaborate mango motifs locally known as 'kunja'.

(notice jarring reflection of the woman in the background! )
ikat
this technique of tying and dyeing yarn to weave simple as well as elaborate motifs is very adept hand technique of precision and perfection producing fabrics of unparalleled beauty. it represents one of the traditional indian textiles and is known as 'patola' in gujarat, 'bandh' in orissa 'pagdu bandhu', 'buddavasi' and 'chitki' in andhra pradesh.

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Comments

  1. Your love for ads inspired me to pay closer attention to them in all the books and magazines I rummaged through this weekend. I'll try to round up some of my favorites soon, even if they're only new to me :) Lots of ads for mysterious products to make yourself taller in the 1975 Filmfares, I noticed.....

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  2. Waiting for you to past those ads. I too came across them 'Be Taller' ads (posted one here). These magical products remain quite popular in India. Local media is full of them. Only now film magazines concentrate on more glossy magical products.

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  3. Yessss! The ones I've seen in the Filmfares show photos of "taller" people. Hee!

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