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When Machine was coming: Computer Ads from India

[Some more stuff collected from The Indian Express Archive which now is almost complete till 1990s]

"If the mind came from a body whose language the Great Race could not physically reproduce, clever machines would be made, on which the alien speech could be played as on a musical instrument."

-The Shadow Out of Time by H.P. Lovecraft (1936)

IBM Ad from India. January 1970.
Before they were 'kicked out' of India in 1977

Ad for TCS. 1970. Sarkari Kaam.

TDC-12. 1970. Sarkari Computer.


ISIJU-1 built in 1966.


Clipper Nantucket 1988. 'Fastest application development tool'

Mag. 1988


HCL Ad. 1988. Not sure if its before their Noida Conquest.

68020 CPU at 18 MHz
2 X RS 232C Ports for console
Intelligent 16 X RS 232C Port Controller with its 68010 processor
1 X 720 KB Floppy Drive
1 X 80 MB Winchester Drive
1 X 60 MB Cartridge Back-up
1 x VT 100 compatible Terminal
Unix V release 2 operating system
'C' Compiler
Fortran Compiler

Series 32 Basic configuration only for 2,99,000/-

Minicomputer Ad 1988

Two NIIT Ads from 1988. They actually still have photographs of Rajiv Gandhi in some of their centres.

1988. IBM XT/AT Compatible Keyboards

Something really interesting. ORG Systems Word Processor for Indian languages 1988. India's first.

For a 'swadesi' insurance company, this certainly makes sense

One giant UPS. 1988.

The Butterfly versatility is such that an individual user can begin processing on MS-DOS switch over to SINTRAN midway and revert to MS-DOS, to continue from where he left off!

Butterfly Norsk Data Ad 1988


  1. niit ads look stylish and recent..

  2. It seems their copy hasn't changed for ages.

  3. Love the "powerful" in quotes in the pentafour ad.

  4. I have seen some ads from 70s in which the "good points" of the product were placed in quotes. Seem "Air Quote" hadn't destroyed the "power" of quote back then.

  5. Excellent.. excellent post...
    It feels amusing to have nostalgic feelings about the era in which we are living right now. Never seen this side of computer ads..Thanks for sharing :)


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