I first tried to find it around two years ago, since then I would look for it whenever I was reminded of that 'will someone find it' cover.
Last night, while watching her in Kala Sona (1975) I decided to give the old quest one more try.
And today when I finally found it, I was ecstatically delighted. Actually bouncing on my chair.
Matter of date.
The year was 1976, it was an almost established fact even though a lot of folks even got the year wrong. But the Time magazine archive available at their site, the easiest and the first logical place to look, offered no such cover. She must have been on the cover of the Asian cover, that was the easiest conclusion and the chances of finding an old Asian edition preserved is quite slim. Still, going through Time magazine archives of the 70s looking for Indian Cinema stories relieved that the U.S edition of Time for its June 28 1976 issue carried a feature on Asian cinema titled Asia's Bouncing World of Movies. Among others liked Shahi Kapoor, Zeenat Aman, Shabana Azmi, it also mentioned a young rising starlet of Hindi Cinema named Parveen Babi. [Link: the Article ]. This had to be the issue. Yet, cover for that issue had a biker and a blonde, the cover story was Travel '76 Re-discovering America. Remember it was the cover of the U.S. edition.
I had already come this far two years ago. Just when I was about to give up, I came upon a new clue, based on which it seemed that the same story in some Editions was titled Asia's Frenetic Film Scene and the issue was dated July 19, 1976.*
This threw up all new possibilities - new keywords and a new date .
But the cover still remained elusive. Searching for an Asian edition of Time magazine with that date offered nothing. often I hit upon result pages with just one or two results, and even those just junk.
The problem needed some frenetic re-thinking.
Why would an Asian story be covered first in U.S. edition and then a month later in the Asian edition. U.S edition came out in June and Asian edition came out in July. Given the logic of magazine business, it made little sense.
Maybe, the Asian Cinema story, the one titled Asia's Frenetic Film Scene, was first published as a cover story in the Asian edition of Time with Parveen Babi on the cover. My guess is it was any month before June and then the story was re-published with a rather funny title change to Asia's Bouncing World of Movies in the U.S edition for June. Maybe the story was carried by some other issue of Time magazine and maybe that issue was later published July again with the original title. And if it was then there was an outer chance that its cover had Parveen Babi or maybe I would find an image inside. But I had little hope by this time. The chances were just too slim. The hypothesis, just as hypothesis.
The first search with all the new concoctions - the name of the actual article, exact date, (keyword) edition, (a desperately concatenated keyword) Parveen Babi, one pickled feet of mice, feather of an old owl, some warm bat blood, a three legged of toad and one nagmani, all thrown in - offered me the fabled image. And to my surprise it offered me the cover and it was the cover of the Europe edition of the Time magazine dated July 19, 1976. The cover story was Asia's Frenetic Film Scene.
Found the issue at the French site journaux-collection.com and it was on sale for 15€.
Parveen Babi did indeed make it to the cover of Time Magazine (at least in the Europen edition for sure) and in style. She looked like a true Bollywood heroine. And she was just 21 at the time. Looking at the image, now, you could add to the story of the famous cover that she seemed to be sporting a nose-ring in that cover. The quest was over.
|Parveen Babi on the cover of Time Magazine. July 19, 1976.|
*Found the crucial snippet in Google books snippet preview from the book Media Asia , Volumes 1-3 from Asian Mass Communication Research and Information Centre (strangely dated 1974).
Update: The last time this image appeared in Indian Media.
Came across it in 15th Anniversary issue of India Today published in 1990.