Smita Patil in Badle Ki Aag (1982)
Ther's nothing so radiant, so soft, so pure as a complexion made lovely with AFGHAN SNOW.
This famous beauty product protects the skin against sun, wind and dust.
Asia's most famous Beauty Aid.
|From FilmIndia magazine, 1941|
If you look at the newspapers, you see advertisements for some cream called Afghan Snow or Fair and Lovely. And all these while women in Bollywood films! Ninety percent of the women in India are black. But, according to Bollywood, if yoou're not white, you're not beautiful. The risisng international popularity of Bollywood films worries me. Most of them reinforce some terrible, some very disempowering values.- The checkbook and the cruise missile: conversations with Arundhati Roy By David Barsamian, Arundhati Roy.
poor people, the Dalits and the Adivasis, are mostly black. There's an apartheid system at work here, for anyone who cares to notice.
First produced in 1919, Afghan Snow was one of the biggest cream brand in India right till the late 70s. I don't recall seeing any ad for the cream recently in Newspapers but I do remember seeing ads for it (or some similar snow) on PTV about a decade back.
Their site offer an interesting story about how the brand got its name. On one of his visits to India, King Zahir of Afghanistan was presented with a hamper of E.S.Patanwala products, among the contents was a nameless jar of pearly white beauty cream. King is supposed to have exclaimed that the pearly whiteness of the cream reminds him of 'Afghan Snow'. And the nameless cream got a name.
The cream is claimed to be India's first beauty cream and the first beauty cream to be awarded the ISI mark by the Bureau of India standards (BIS).