Skip to main content

Google gave me $100 Adword Coupon. Here's what I did...

Today morning, I found following surprising little message in my Google Webmaster message box:

What did I do to deserve a free coupon?
I don't know. Maybe they realized how seriously I took their product surveys. So a freebie. Interestingly, I also got my first $100 Adsense check, a check two years in the making, at the start of this month. So maybe the algo thought I was ready for the next level.

In any case, "$100 in free advertising" seemed too good to be true, I did have a 'nothing is completely free' feeling but then I now had a good reason to play around with Adword. I read in the message that there is a one time activation fee (depending on country, but usually around $ 5-10) for using the Adword services. But then the message seemed to imply that the fee is covered by the coupon money.

So I followed the instruction. Set up an Adword account. Filled in Billing details. Prepay. Entered the coupon no. Save and Done.
This was the easy bit. Next comes setting up an Ad Campaign.
The Interface of Adword actually makes setting up a campaign quite easy.It's simple, great and effective. I saw some message about billing and payment. Confusing. Ignored and went ahead.
Choose URL of targeted site (I created the campaign for my Kashmir Blog.) Picked up some (auto-generated) Keywords and selected some manually. (Because of the nature of blog, also excluded some keywords. And then chose the option that in-validates clicks from kids, actually there are many more option that you can try out based on your need). Bidding set at automated. Set maximum CPC (I set it at modest Rs. 10). Set up the daily budget (I set it to modest Rs.200). I had something over Rs.4800 to spend. These limits can be changed later based on performance. Saved. Everything done.
But the campaign went into 'suspended' mode and the interface showed a message about some billing problem. I looked in their help and support forum. But the procedure and message didn't seem clear enough. The thought of 'nothing is completely free' popped up again. This time with a greater, compelling 'I told you so' thought.

So the basic question should have been - "Does Adword Coupon cover activation charge?"

And the simple answer should have been no. Here's how it works. After you set up the account, to show your good intent, you are supposed to make a minimum payment (of Rs500 for India), an actual payment with money going to Google, even if you have the free coupon.the one time activation fee is not covered by the coupon.So until you make that payment, your Ad Campaign does not go live.

The good thing is that the procedure for payment is quite simple (in India, you can even use your Debit card if you remember the IPIN). No point in backing out now. So, I made the payment. The transaction (simple enough) took about 3-5 hours to competently reflect in the billing section. After the transaction got completely reflected in billing section,the Billing Summary showed

In credit: Rs. 4,878.50 and Rs.500.00
Activation fee: Rs. 250.00

Service tax (out of 500.00): Rs. 46.69

Balance just over Rs. 5000

and going down slowly with 'clicks' as the Ad Campaign is now on.[check cap below]

And the image ad [cap below]

I may later do a post on effectiveness of such Online Ad campaign for small community targeted blogs that just want to increase their readers base using Adwords.


Popular posts from this blog

Famous Old Faces of Doordarshan

Some people recall the faces and some people recall the names. Here are images of some of the famous readers and presenters of Doordarshan down the years. If you recognize any of them, leave a comment.
[Update 1: Most of the faces now have names thanks to helpful comments by olio-gallimaufry]
[Update 2: Included image of one of the earliest presenters, Gopal Kaul. Send in generously from personal collection by son, Ashutosh Kaul. Sept, 2010.]
[Major Update 3: Got a tip-off about a documentary about the famous faces of Doordarshan from the makersof“The Golden Trail , DD@50 :Special feature on Golden Jubilee of Doordarshan” from which these caps were taken. I managed to catch the incredible documentary and am adding some more faces/name and part of the docu here. New ones can be found after the image of Narotam Puri. 30th Oct, 2010]

 Pratima Puri. Believed to be the first Doordarshan reader.

Indian Cigarette Vintage Ads

He put a cigarette in his mouth and, as a matter of silent routine, offered one to Gwyn, who said ‘No thanks.”Richard looked at him.”I packed it in.”"You what?”"I stopped. Three days ago. Cold. That’s it. You just make the life choice.”

Richard looked up and inhaled needfully. He gazed at his cigarette. He didn’t really want to smoke it. He wanted to eat it. Almost the only thing that he still liked about Gwyn was that he still smoked…Paradoxically, he no longer wanted to give up smoking: what he wanted to do was take up smoking. Not so much to fill the little gaps between cigarettes with cigarettes (there wouldn’t be time, anyway) or to smoke two cigarettes at once. It was more that he felt the desire to smoke a cigarette even when he was smoking a cigarette. The need was and wasn’t being met…

While it would always be true and fair to say that Richard felt like a cigarette, it would now be doubly true and fair to say it. He felt like a cigarette. And he felt like a cigaret…

Kishore Kumar, Yodel-ay-ee-oooo Songs, A List

*Updated with corrections pointed out by Bart Plantenga, author of some incredible book on Yodeling including Yodel-Ay-Ee-Oooo: The Secret History of Yodeling Around the World.


Kishore Kumar's brother Anoop Kumar, who we basically know for the line 'O manu tera toh hua ab mera kya hoga', used to own lots of Austrian music records. And from these records, Kishore Kumar picked up the art of Yodel singing, an art perfected in bathroom and then introduced by him to the world of Hindi film music. According to his biography 'Kishore Kumar: method in madness‎ ' by Derek Bose, "Kishore was a fan of the Swiss singer Tex Norton [* Tex Morton, an Australian cowboy born in New Zealand who sang  in the gene autry / Jimmie Rodgers style] and the Australian Jimmy Rogers [*Jimmie Rodgers, perhaps the most American and one of the most famous yodelers in the world, famous for his blue yodels] as well."

Although most of these songs by Kishore Kumar are thought to be '…