The young at heart and the alive are in India, too. But they are drifting...in their own, wild ways.In sporadic burst of enthusiasm all over the country...till 1968 when the oldest cigarette company with a young heart came along. India Tobacco Company Limited with their annual 'All-India Simla Beat Contest.'- 'Does that make sense' words printed on the album sleeve of 'Simla Beat 70', an album that promised a song each by The Confusions from Madras and The Dinosaurs from Bangalore.
For two years, 1970 and 1971, a cigarette company in India sponsored some kind of battle-of-the-bands competition, with the winners going to Calcutta to record for compilations called Simla Beat. Each year an lp was released with no info about the bands other than their hometown.Discovered Simla Beat at Garagehangover.com . Do check it out to read the story of this first of its kind Indian Rock contest and to listen the awesome sounds (especially the cover of Creedence Clearwater Revival's Sinister Purpose by The Dinosaurs).