Retrograde. Bamboozlement! More Bamboozlement!

Sharbat Rooh Afza - Nourisher of Soul

Summer. Summer. Summer. Bottles of Rooh Afza. Sweet and syrupy. Red of rose and life. But it doesn't smell just of roses.

  Sharbat from Hamdard. Available and popular also in Pakistan and Bangladesh.

The ingredients. Names impress that it may be an elixir. Sugar syrup. Pineapple juice, Dhania, Gajar, Khurfa, Tarbooz, Palak, Pudina, Hara Ghia, Kasni, Muaqqa, Sandal Sufed, Khas Hindi, Chharila, Gul Nilofar, Berg Gawzaban, Keora, Orange Juice and Rosa damascena.
 The summer drink since 1907.

Completely friendly. Completely Natural.
An ad for Rooh Afza, June 2000, Gentleman Magazine.


  1. Recent tv ad of Hamdard's Rooh Afza features Juhi Chawla. "Freshness ka naya soor" :)

  2. hey i never have been fond of Rooh Afza, but it brings back so many pre-coke/pepsi memories.

    have always been a fan of Duke's lemonade and mangola. the best drink EVER is duke's raspberry. You get it now only in some bawa restaurants and weddings...

  3. Hi Vinayak, Many thanks for posting the Rooh Afza Ad. You made my day.

    Actually I featured in this ad (extreme left) and it was shot in 1998. This was the first time a Rooh Afza print ad was being shot with non-family theme and the promoter of this company being a very conservative old man wasn't sure but was convinced by the ad agency, so the story goes. After this, there was no looking back for Rooh Afza. It was like coming out party for them and they were suddenly thrust in the limelight competing with all these International drink brands.

    I always enjoyed Rooh Afza as a drink and even now when I am working outside India, I still manage to get my fix of the drink. The good part is that its a healthy drink.

    For me modelling was a hobby and we had a great time during this particluar shoot. Brings back the lovely memories.

    Also, there is one print ad which I shot for but since it was for Rajasthan market, I never saw the end result. I tried to google but couldn't find it. It was for Chambal refined Oil and apparently one full page ad printed in Rajasthan Patrika in year 1998 or 1999. Do you have any means to find it out ? Your help in this regards shall be greatly appreciated.


  4. It's such a small world. Thanks for the comment, Manish! Sorry but can't help you with the Rajasthan Patrika ad.

  5. Saw this and thought of your post:

  6. Sharbat-E-Azam Pesh Kiya Jaye! Yeah, I have seen that one.


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