Skip to main content

Sharbat Rooh Afza - Nourisher of Soul

Summer. Summer. Summer. Bottles of Rooh Afza. Sweet and syrupy. Red of rose and life. But it doesn't smell just of roses.

  Sharbat from Hamdard. Available and popular also in Pakistan and Bangladesh.

The ingredients. Names impress that it may be an elixir. Sugar syrup. Pineapple juice, Dhania, Gajar, Khurfa, Tarbooz, Palak, Pudina, Hara Ghia, Kasni, Muaqqa, Sandal Sufed, Khas Hindi, Chharila, Gul Nilofar, Berg Gawzaban, Keora, Orange Juice and Rosa damascena.
 The summer drink since 1907.

Completely friendly. Completely Natural.
An ad for Rooh Afza, June 2000, Gentleman Magazine.


  1. Recent tv ad of Hamdard's Rooh Afza features Juhi Chawla. "Freshness ka naya soor" :)

  2. hey i never have been fond of Rooh Afza, but it brings back so many pre-coke/pepsi memories.

    have always been a fan of Duke's lemonade and mangola. the best drink EVER is duke's raspberry. You get it now only in some bawa restaurants and weddings...

  3. Hi Vinayak, Many thanks for posting the Rooh Afza Ad. You made my day.

    Actually I featured in this ad (extreme left) and it was shot in 1998. This was the first time a Rooh Afza print ad was being shot with non-family theme and the promoter of this company being a very conservative old man wasn't sure but was convinced by the ad agency, so the story goes. After this, there was no looking back for Rooh Afza. It was like coming out party for them and they were suddenly thrust in the limelight competing with all these International drink brands.

    I always enjoyed Rooh Afza as a drink and even now when I am working outside India, I still manage to get my fix of the drink. The good part is that its a healthy drink.

    For me modelling was a hobby and we had a great time during this particluar shoot. Brings back the lovely memories.

    Also, there is one print ad which I shot for but since it was for Rajasthan market, I never saw the end result. I tried to google but couldn't find it. It was for Chambal refined Oil and apparently one full page ad printed in Rajasthan Patrika in year 1998 or 1999. Do you have any means to find it out ? Your help in this regards shall be greatly appreciated.


  4. It's such a small world. Thanks for the comment, Manish! Sorry but can't help you with the Rajasthan Patrika ad.

  5. Saw this and thought of your post:

  6. Sharbat-E-Azam Pesh Kiya Jaye! Yeah, I have seen that one.


Post a Comment

I always like to hear back :)
However, irrelevant comments and irrelevant links will not be published. Needless to say, same goes for abusive comment and spam. Leaving back links related to the topic is encouraged. I know it can be tempting but try not to leave your email ids, phone nos and CVs in the comment.

Popular posts from this blog

Famous Old Faces of Doordarshan

Some people recall the faces and some people recall the names. Here are images of some of the famous readers and presenters of Doordarshan down the years. If you recognize any of them, leave a comment. [ Update 1 : Most of the faces now have names thanks to helpful comments by olio-gallimaufry ] [ Update 2 : Included image of one of the earliest presenters, Gopal Kaul. Send in generously from personal collection by son, Ashutosh Kaul. Sept, 2010.] [ Major Update 3: Got a tip-off about a documentary about the famous faces of Doordarshan from the makers   of     “The Golden Trail , DD@50 :Special feature on Golden Jubilee of Doordarshan ” from which these caps were taken. I managed to catch the incredible documentary and am adding some more faces/name and part of the docu here. New ones can be found after the image of  Narotam Puri. 30th Oct, 2010]  Pratima Puri. Believed to be the first Doordarshan reader.

Indian Cigarette Vintage Ads

He put a cigarette in his mouth and, as a matter of silent routine, offered one to Gwyn, who said ‘No thanks.”Richard looked at him.”I packed it in.”"You what?”"I stopped. Three days ago. Cold. That’s it. You just make the life choice.” Richard looked up and inhaled needfully. He gazed at his cigarette. He didn’t really want to smoke it. He wanted to eat it. Almost the only thing that he still liked about Gwyn was that he still smoked…Paradoxically, he no longer wanted to give up smoking: what he wanted to do was take up smoking. Not so much to fill the little gaps between cigarettes with cigarettes (there wouldn’t be time, anyway) or to smoke two cigarettes at once. It was more that he felt the desire to smoke a cigarette even when he was smoking a cigarette. The need was and wasn’t being met… While it would always be true and fair to say that Richard felt like a cigarette, it would now be doubly true and fair to say it. He felt like a cigarette. And he felt like a cig

Operation Topaz

In around 1983, General Zia ul-Haq was thinking about "a thousand cuts", "Blood"  and "India". In around 1989, Operation Topaz to destabilize India was set in motion even as Zia had everyone trust  the merits of cricket diplomacy. Zia could well have been thinking of a shaving blade when he thought up that name - Operation Topaz. Image courtesy: . 75 year old C.K Devassy has been collecting blades for last 55 years and his awsome collection  includes more than 60 blade brands from around 10 countries incuding India, USA, England and even China. -0- Topaz presents T.M. Bihari's Professor Pyarelal Image courtesy: Eatern Eye Zeenat Aman is looking for the 1 rupee coin that fell from her hand while Dharmendra was driving crazy to keep the bad guys at bay.