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Holy Sugar. Ad German Nitrogen.

Once a holy offering - today a vital food
In India sugar cane was at one time a holy offering.
Later sugar was considered to have a magic healing
power. Today, of course, it is a indispensable food in all parts of the world.

At present world production of cane sugar is 23 million tons a year. More than 60% comes from Central and South America. Over-all production has increased 25 times in the last 100 years. Consumption per head has expanded at about the same pace.
Nitrogen is the growth-promoting food for sugar cane as for all other plants. Experiments carried out in many of the world's sugar growing areas have shown that intensified nitrogen fertilization brings substantial increase in sugar cane yields. Java, the West Indies, Hawaii, South Africa, the United States and India are among the areas in which this has been demonstrated. In short, the intensified use of nitrogen fertilizers will ensure improved sugar cane yields wherever sugar cane is grown.
Nitogen from Germany to a great extent comes from the Ruhr areas from RUHR-STICKSTOFF AG at Bochum. The firm is the nitrogen sales organization of 8 factories producing synthetic nitrogen fertilizers and of a great number of coking plants. RUHR-STICKSTOFF is one of the world's largest nitrogen exporters. Its products help to achieve more and better crops in more than 90 countries.

Design: S. A. Lindström
Found it in a wonderful rare book: 'German Advertising Art'
Edited by Eberhard Hölscher
Published in 1967, Bruckmann (Munich).

The "Green Revolution" of 1967-69 was actually a Nitrogen boosted revolution that's not free of criticism. These days farmers are advised to move away from growing water intensive crops like sugar cane and avoid using Nitrogen based fertilizers.

Sugar continues to be a holy offering in India. Diabetes mellitus, in India, is often simply called 'Sugar'.


 The Green Tractor of an Indian 5 Rupee currency note.


Uploaded this cover of 'German Advertising Art' to Librarything


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