Matchbox Art from India and more
Matt Lee collected matchboxes during his time in Bangalore. You can check out his matchbox collection here
In all there are 159 matchboxes. [Found via: BoingBoing]
In Yelahanka, Bangalore, Matt also took photographs of wall posted Kannada Film Posters.
Kannada Film Posters here
Here are my two cents:
One very popular Indian matchbox name missing in that collection: Homelites. Extra Long. Extra Strong. Karborised. Manufactured by Western India Match Company (WIMCO) - perhaps the oldest name in the industry. WIMCO was founded in 1923 by Swedish Match (founded 1917).
A public service ad from 1980s
Does you child play with matches? Stop it. Some of the worst fire accidents have been caused by innocent children playing with matches.
The end of diya silai.
Matchbox revolution started in India in early 1980s and a Bollywood film from 1980 bears testimony to this statement. The film was Dhan Daulat starring Rishi Kapoor and Rajendra Kumar. The simple plot goes like this: A slumdog played by Rishi Kapoor is in love with a girl played by Neetu Singh, but the girl's father hates the poor bastard. So the boy decides to make lot of money and how - by making matches. The whole basti pools in money to set up the match factory and since it was a community affair, they name it Apna Matches (Maachis). Their market competitor happens to be 'Ricpo' a brand owned by a millionaire business man played by Rajendra Kumar. True to his capitalist instincts the rich business tries all sort of dirty tricks to get back at his usurper. Also, slowly money starts corrupting the young boy. But, by the end of the film we realize Rajendra Kumar is Rishi Kapoor's missing father and everything ends well.
By the end of 1990s, India got wax match sticks - and these are quite preferred by junkies.
Related post: Saddam Hussein fireworks
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