Calcutta's Women Have Something That other Women Don'tFound it in A&M, Advertising and Marketing Magazine, 16-31 May 1997. This is from a time when Kolkata was still Calcutta (changed in 2000 but in effect since 2001) and Indian was experimenting with FM. According to the book, The Radio Jockey Hand Book :
The Zest for Life, Yes.
And HMV-FM to keep her company on weekday afternoons.
Capture the women power of 4.22 Lakh Household.*
Read Them Through Woman's Hour
HMV FM Calcutta
Monday to Friday 2 PM To 3 PM on Radio 107 MHz
*Source: Marg Survey October 1996
The first private FM station was launched in Chennai in 1977. FM operators were allowed to take up time slots. Prasar Bharati stopped private players from airing in 1998 and Times FM and Radio Mid-Day had to shut shop. On the 6th of July 1999, the Union Government announced that it would allow private players to operate FM radio stations across the country. This gave private FM a second chance in India.And six years later, around mid-2007, women got Meow FM 104.8, India's First Just-For-women Radio Station.
Private FM tottered into operation with the launch of Radio City's Bangalore station on 3rd July 2001.