Retrograde. Bamboozlement! More Bamboozlement!

Indian Radio Jingles from 1970s

Listen in on two radio jingles found in the film "Pati Patni Aur Woh"(1978).

First one, in English, is for Bombay Dyeing:
Youuuu the beautiful woman in your husband's life
You You You
the beautiful woman in your husband's life
Show your husband all the woman you are in 100% polyester and polyester georgette Sarees by Bombay Dyeing
ting-tong

and the second one (in Hindi and in the voice of Ameen Sayani) is for Halls Vapour Action:
Galay may ho kharaash
ya ho bandh naak
Halls Vapour Action
Arram dilaye phoran
Galay ki kharaash mitaye
Band naak phoran khul jaye
Halls Mentho-Lyptus Vapor action



Notice the keyhole effect in the video. I guess they wanted the audience to realize that the sound is coming from the Radio and that it's not the sound of ads jingles played in the middle of the film by the theater owner.

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Related post: three jingles from a 1970 film

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You may also like to check out the opening sequence of  the film "Kasme Vaade" (1978) that has the signature tune of AIR playing in the background [video].

3 comments:

  1. Great blog and thanks for the Akashvani tunes. Love to hear the old Vividh Bharati signature tunes for various progs from the 60s and 70s.

    ReplyDelete
  2. Thanks for the comment! Wish there was a culture of preservation in India. People of my generation have little (like the way in this post) or no way for hearing those sounds from 60s and 70s.

    ReplyDelete
  3. were these add really played on radio at that time or were they only made for the movie?

    ReplyDelete

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