Retrograde. Bamboozlement! More Bamboozlement!

Zeenat Aman in vintage Lux ads

I was browsing around and came across a blog called  Everything Bollywood by Karen. The blog gives access to some wonderful Picasa albums having old magazine scans, covers, film poster, even lobby cards and stuff. One can spend hours at the place. It is quite a collection!
In one of the albums themed around old celebrity advertisements, along with some previously unseen material, I found some of the stuff originally uploaded by me (like Zeenat Aman in Taj Mahal Tea ad and more), some by Soumyadip and some by  Meghna G ( for some reason her exhaustive flickr albums on Indian print ads are not available anymore).

The following ads of Zeenat Aman are from the album on advertisments.

Lux ad featuring Zeenat Aman from 1970s

Zeenat Aman has it.
The complexion you wish
you were born with.
"Being a star is tough on a girl's complexion.
That's why I use fragrant Lux Supreme.
Its rich, creamy lather with the gentle touch of
beauty cream gives me a smooth young
complexion. Keeps me soft to touch. And 
that's important. isn't it?"
LUX Supreme

Zeenat Aman in Lux soap ad from 1980s.

"Some romances just go on..."
"Like my love for music.
Or my steady affair with books.
Or my passion for acting.Or even my relationship with lovely Lux"
Pure,mild Lux-beauty soap of the film stars.


Related post
Check out the index to my series on old Indian print ads here


  1. i was wokring over my assignment of analysing the lux ads so i needed some of the old ones.but itz amazing to see the changes which have come in the then and now ads but itz alwayz soothing when we come across the old ads .i copied this image as i needed thanks

  2. Glad to be of help!
    Yes a lot has changed. During that era no one would have stood for something like Shahrukh Khan (in that case it would probably have meant Rajesh Khanna) in a bath tub with three ladies from yesteryear.

  3. TO Anonymous: Hi I will be really really greatful to you if you could mail me all the lux ads you have collected coz m also working on a lux project and i need all old and new ads of Lux. My email is


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