Retrograde. Bamboozlement! More Bamboozlement!

Vintage sabun Ads

Rexona cares for your skin...
keeps it soft and glowing
Rexona is good for your skin

Rexona ad from the '80s. I remember that leaf with a dangling dew drop.

Radiant is the Rains
That is the promise of PIYU
Piyu The all weather Beauty Soap

Piyu Soap ad from the 80s. Don't remember this one at all.

CHANDRIKA - the soap for all seasons,
popular in India and abroad

I don't remember this one either ( in this catagory I can only recollect Mysore Sandal Soap) but Chandrika sure must have been a really popular Ayurveda soap.
I searched and found that it still sells and even has its own little website: Chandrika Soaps

Liril
The Freshness Soap
with the exciting freshness of limes

The famous Liril soap ad from 1980s featuring Karen Lunel. Every one remembers this one.

The ad was shot at Pambar falls (now known as Liril falls), in Kodaikanal. The water was freezing cold: and that explains Karen's expression in this ad.
Read more about this particular ad at Cutting the Chai

In case you are wondering 'Where are the Men?' Answer:

For that clean, healthy feeling...
Lifebuoy Personal
it's refreshingly different!


And Lifebuoy continues to have a special place in Indian household...or rather in the Indian bathroom - it's the original "Shit Soap".

This ad is from the late 70s and the model is Suresh Oberoi.
Remember
tan darusti ki raksha karta hai Lifebuoy
Lifebuoy hai jaha tan darusti hai waha

-0-

Check out rest of the Vinatge ads in this series here

3 comments:

  1. Manu Joseph mentions Chandrika soap in his first novel 'Serious Men' (2010)

    ReplyDelete
  2. Chandrika Soaps were famous in South, most households used it from generations

    ReplyDelete
  3. Chandrika soap is still sold in supermarkets in Singapore. Will buy one today - just for old times' sake :-)

    ReplyDelete

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