Blossom for Gavaskar's White Shoes |At The Edge

For those who remember their white fleet shoes that were meant for school.

"After over a 100 tests, how could a white shoe cleaner possibly matter to me?
You'd be surprised!'

Cherry Blossom White cleaner ad featuring Sunil Gavaskar

Most folks remember Sunil Gavaskar's baseball ad from the late 80s and the early 90s for Dinesh Suiting. Sunil Gavaskar was one of the two greatest cricketing star of the time. The other star at that time was Kapil Dev and he was busy singing Palmolive da jawaab nahi. This was a time when the theories on concept of cricketers as brand ambassadors were still in infancy. Now, this concept has been done to death.

Anyway, found this old ad in 1988 Annual Issue of the (great) Target magazine.

I was surprised to find that the magazine had almost no other advertisements except this one.

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You may also like to read the previous post on cherry blosson vintage ad

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Check out rest of the posts from the series on vintage ads