It is the History Channel Ad campaign for its "Gods of Music" Series. The Ad has wonderful visuals. I saw two of the Ads of History Channel. One had John Lennon dressed as The Buddha. But, I think it’s this one that takes the cake, we see Carlos Santana as a Hindu god. The hue Santana’s face is blue and in his neck, we find the garland usually seen around Lord Rama’s poster, we can also see peacock feathers that would mean Lord Krishna. The idea for the image may have come from the cover of Santana’s Shaman Album. But, this time they have really made him into a true Hindu god. The History Channel Site for India has a little flash clip based on the Series.