The Machiavelli of the mid-20th century will be an advertising man; his Prince , a textbook of the art and science of fooling all the people all the time.- Aldous Huxley
-0-
Any trace of literariness in an advertisement is fatal to its success. Advetisement writers may not be lyrical, or obscure, or in any way esoteric. They must be universally intelligible. A good advertisement has this in common with drama and oratory, that it must be immediately comprehensible and directly moving.- Aldous Huxley, Essays New and Old
-0-
Aldous Huxley once tried his hand at writing advertisements. Charles Lamb and Byron also did so. So did Bernard Shaw, Hemingway, Marquand, Sherwood Anderson, and Faulkner – none of them with any degree of success.
-0-
Recommended read:
J G Ballard reviewing
Aldous Huxley: An English Intellectual
by Nicholas Murray
Comments
Post a Comment
I always like to hear back :)
However, irrelevant comments and irrelevant links will not be published. Needless to say, same goes for abusive comment and spam. Leaving back links related to the topic is encouraged. I know it can be tempting but try not to leave your email ids, phone nos and CVs in the comment.