Basesar Ram had two passions: wine and Mir. Starting July 7, 1984 and ending on December 17, 1985 the trial and tribulation of this alcoholic man's family, its ups and downs, twists and turns, a formula, telecast twice a week, hooked the masses of this nation. Each episode ended with vetran actor Ashok Kumar adding a word of grandfatherly advice, a jargon, a 'message'. Basesar Ram could keep Mir but wine had to go. The serial was conceived and run like a state project meant to engineer a better society, a simpler happier Middle class. The great experiment had its origins in the Left back-lanes of South America where a poor migrant girl in Peru could sews her way to riches. That was the basic premise of Perunivan telenovela, 'Simplemente Maria'. Produced in 1969 by Miguel Sabido for Mexico's Televisa it had proved to be a working and highly successful formula, creating a television revolution in Latin America. Singer, the sewing machine company had put money i