At The Edge

"It'll mean more to you with every passing year" -0-

Liril Ad with Anjali Jathar Liril Ad featuring Anjali Jathar who replaced Karen Lunel in 1988. Karen Lunel ad first came in 1975 and later got a second life in 1985. Liril Ad with Karen Lunel

Hit the Indian market just about the time My Little Pony 'n Friends hit the television.

Mazhar Khan in the print version of the famous ad. “Tandurusti Ki Raksha Karta hai Lifebuoy, Lifebouy hai jahaan, Tandurusti hai wahaan. Lifebuoy!”

The iconic ad from 1980s -0- Previous avatar of Lalitaji

Pyramid is one of the very few brands that use only 'wave' soldering. A fully-automated process for cent per cent accuracy. The difference between an electronic sewing machine and a crude hand-stitch. Khoj to Chitrahaar non-stop the 48-hour stress test. The best time to service a TV is when it's working perfectly. We call it preventive maintenance. And it's free service to all Pyramid owners. Every three months during the first year, our engineer will pay you a visit. He'll adjust your antenna, clean the set and give it a thorough check-up. Any minor problems are nipped in the bud. 48 hours! What was the need?

'Iconic' Colgate Ad from 1980s featuring child actor Baby Guddu Baby Guddu, one of the most popular child actor of Hindi films made in later half of 1980s, Samundar (1986) being one of her most famous film.

Two ads from the campaign for National Egg Coordination Committee (NEC) that won the Advertising Campaign of the year Award of the Bombay Advertising Club, 1989. (Agency: Enterprise) The best square meal in the world Try an eggsperiment . Offering recipe for egg chart. The tastiest multi-vitamin capsule in the world. An ad from NEC, year 2009. Nothing has changed here. Most people in India would recognize the jingle Meri jaan, meri jaan, murgi ke anday! Omlet khilaoon, fried khilaoon, boiled khilaoon! Khilaoon murgi ke, murgi ke, ande hi ande!  Sunday ho ya Monday, roj khaayein ande The jingle in fact finds origin in a song called ' Ana meri jan meri jan, Sunday ke Sunday ' from year 1947 film Shehnai. Music was by C. Ramchandra. Check it out the fun - ( The video actually comes from Karachi! ): video link The anglish man sings to the hindi girl: Tujhe Brandy pilau, Whiskey pilau, aur Khilau Khilau Murgi ke, Murgi ke Anday. Anday. Ana meri jan...

"Pure, mild LUX- beauty soap of the film stars"

A class apart In style and technology Punwire DVX 100 Push Button Telephones In technical collaboration with Ericsson of Sweden Punwire spans the entire range of modern radio communications. In critical Defence, Police, Paramilitary, Business, Agriculture and Scientific sectors. Punwire now brings you a range of state of the art Push Button Telephones, approved by the Department of Telecommunications and currently being supplied to MTNL. Sleek and nagged with advanced features like Electronic Speech Circuit, Linear Microphone, Last Number Redial, Adjustable Volume control. And in a choice of attractive colours. Giving you the world at a touch. Conveniently. And in style Punwire Spearheading communications - An ad from 1980s for Push Button Telephone by Punjab Wireless Systems. It was a time when state owned MTNL only offered rotary dial phones. Punjab Wireless Systems Limited was incorporated in 1975 and delisted from the Bombay Stock Exchange in 2002.

"After we've tested the calculator we either market it...or pick up the pieces" says Mr. G.C Saxena, Quality Control. That's because EC calculators are put through a series of humidity, dry heat, low temperature, vibration and bump tests that no other calculator manufacturer in India does. -  An ad from 1980s for Calculators manufactured by state owned Electronics Corporation of India Limited (ECIL). I wonder if even computers undergo that kind of testing these days.

Plaintiff  A simple fight over a Limca Strategist A Chairman who serves Limca to members of a bored meeting Thirst - Aid - Limca.  It's so veri lemoni-lime A Limca Ad from the 80s The drink was often used as grandma's cure for acidity. Blame the emphasis on lime (and some thing called isotonic salts). (check out old video ad for Limca featuring Salman Khan ) When you are Thirstee or Even Hungree Drink ice - cold It's Tastee Energee ad from 80s It's a Bombay (now Mumbai) based flavored milk drink produced by the Maharasthra State Diary Products company and apparently still very popular .This ad was part of the campaign that created the brand. Double Seven Lime-Lemon The taste that Tingles! Double Seven Ad from 80s. The brand, a government owned brand, was probably a substitute for Seven-Up. It eventually lost out to private brands like Thums Up and Campa Cola. I found the copy for this ad really funny. Sample this: Let me tell you about a fa...

Introducing a golden era in coffee... Savour the exclusive taste of premium 100% pure instant coffee. Rich with the real flavour and satisfying aroma of the choicest coffee beans. Try it and you will agree, it's the ultimate in coffee luxury! Gold Cafe Premium 100% Pure coffee Instant Coffee The ultimate in coffee luxury (Agency: Clarion) Sharmila Tagore and Mansoor Ali Khan Pataudi in Gold Cafe Coffee Ad from 1980s. Together they helped create this coffee brand that successfully tried to compete against Nescafe.

UNBEATEN PARTNERSHIP The refreshing cola  - The famous Thums Up advertisement  from early 1980s featuring the legendary Pakistani fast bowler Imran Khan and legendary Indian batsman Sunil Gavaskar. This is from an era when Imran Khan didn't have to plead the case of good Talib s , he was just busy chasing movie starlets and selling cold drinks. -0- previous posts on vintage cold drink ads here and here Gavaskar in Cherry blosson ad here

The Maruti Omni An in-depth study of the most spacious car on the road. It's surprising that most cars don't have the fifth door. Sure, you might call it the boot-latch or the dicky, but in this car it's definietly a point of entry - especially for a whole gang of excited kids, or the Mrs.' shopping bonanza! in other words, it opens wide into wide inner space. And when you combine so much space with the superb Maruti features of styling, performance, fuel-efficiency and driving pleasure, you'll admit it's a total car. no wonder it's called the omni. With such an impressive introduction, let's step in for an in-depth study. [...] Maruti Omni. Travel in Space. (Agency: HTA ) A Maruti Omni ad from 1980s. When Maruti Van was launched in 1984 (with a Maruti 800 3 cylinder 4 stroke 800cc engine that had been launced a year earlier), it was meant to be a micro-van competing against Bajaj vans and Standard vans . A year later, Maruti Van, under the nam...

Bata Shoe Company Limited was incorporated in India on December 23, 1931. On April 6, 1956, it became a private company and changed name to "Bata Shoe Company Private Limited". Then on becoming a public company it became "Bata Shoe Company Limited" on April 18, 1973, but then only days later on April 23, it was renamed "Bata India Limited", the name by which we know it today. Three ads from the 80s for the famous athletic shoe brand 'Power' from Bata. These shoes were first launched in the year 1972. Birth of the fitness cult Power Jogger   However strenuous workouts your feet never had it so good. Body by Workout Power The future of tennis rests on this pair Power Ultimo (Agency: Clarion) If shoes be the criteria (and it's a good criteria) to denote periods in personal or non- personal history, then this history can be traversed easily by dividing it into two eras: BATA era...

"Mummy, I'm hungry..." How often have you said this! Each time with  delightfully mouth-watering results. Because mummy  knows you love to eat Maggi Noodles, at any time of  the day. be it after school, or after play. Maggi 2 minute noodles come in four delicious flavours - Chicken, Masala, Capsika, and Sweet Sour. Try a different one each time. Maggi times are fun times...always! Maggi 2-minute noodles. Fast to cook! Good to eat! Maggi Noodles was first launched in India in Delhi in January 1983 by Food Specialties Ltd (associated with Nestle). It was an instant hit thanks to ever overworked mothers and ever hungry kids. Maggi became a phenomena. The following year, only people in the world eating more Maggi than Indians, were the Malaysians. Some tried to imitate Maggi's Masala for success and its instant formula, some like a brand called Favvy instant noodles, but none succeeded and now no one even remembers them. (But yes, a decade later, on board In...

The bear and the Bull the game all big currencies play Corporation Bank The soundest foreign exchange advice you can get - An old ad for Corporation Bank. The look of that computer tells that the ad is from 1980s. Bye Bye Wallet Welcome MahaBank-VISA Worldwide Travellers Cheques Bank of Maharastra - 1980s ad for Travellers Cheque service of VISA provided by Bank of Maharastra. You can attempt stock market gains in two ways One: Put in your money. and watch for ups downs ups downs Two: Go for Magnum Smooth sailing, with 12%+ every year. Assured. 'a taste of stock market gains, minus the risks' (Agency: Lintas) -Year 1989 ad from SBI Mutual fund, Magnum Regular Income Scheme Are you letting your money be lazy in a saving or current account? Make it earn higher interest rate with Citibank's UnFixed Deposit. You get a chequebook too - for easy withdrawals! CitiBank Consumer Services Group Come, we'll give you a ba...

He put a cigarette in his mouth and, as a matter of silent routine, offered one to Gwyn, who said ‘No thanks.”Richard looked at him.”I packed it in.”"You what?”"I stopped. Three days ago. Cold. That’s it. You just make the life choice.” Richard looked up and inhaled needfully. He gazed at his cigarette. He didn’t really want to smoke it. He wanted to eat it. Almost the only thing that he still liked about Gwyn was that he still smoked…Paradoxically, he no longer wanted to give up smoking: what he wanted to do was take up smoking. Not so much to fill the little gaps between cigarettes with cigarettes (there wouldn’t be time, anyway) or to smoke two cigarettes at once. It was more that he felt the desire to smoke a cigarette even when he was smoking a cigarette. The need was and wasn’t being met… While it would always be true and fair to say that Richard felt like a cigarette, it would now be doubly true and fair to say it. He felt like a cigarette. And he felt like a cig...