At The Edge

Bombay Dyeing ('Relika') Sari  Ad from 70s.

Baluchari brocades of baluchar, a village in murshidabad, west bengal are known as 'amru'  and are woven only with coloured silk threads without any use of 'jari'. this fabric is mainly used for saris known as 'baluchari', which are noted for their elaborate dramatic pallavs depicting human and animal forms and distinctive elaborate mango motifs locally known as 'kunja'. (notice jarring reflection of the woman in the background! ) ikat this technique of tying and dyeing yarn to weave simple as well as elaborate motifs is very adept hand technique of precision and perfection producing fabrics of unparalleled beauty. it represents one of the traditional indian textiles and is known as 'patola' in gujarat, 'bandh' in orissa 'pagdu bandhu', 'buddavasi' and 'chitki' in andhra pradesh. -0-

Vidya Sinha, the real poster girl for Saris in Hindi films from the 70s

Khatau bring you the pick of the bunch - the first flowers of early spring! Khatau's Terkosa All 'Terene' and 'terene'-cotton Sarees from The Reader's Digest, March 1972 I believe that the model on the right is Persis Khambatta . A search for names of some other Sari models of that era leads to Shobha Rajadhyaksha (now De of TOI), Meher Mistry (now Castelino) and Geeta Khanna. In 1972, Garden sarees/Vareli dress material ran a print ad campaign based on floral prints. The Khatau campaign on the left seems to have been in response to the Garden Sari ad. Interestingly, Persis Khambatta, famously, became the face of Garden sarees only much later in 1985 in an ad that with the catch line, 'you fascinate me', revived the fortune of Sari fashion in India. A fashion that began in 1970s with the growth of Surat based Sari czars of synthytic textile industry. 'Terene' was the synthetic wonder textile of that era ( just like lycra of this e...

The age of 'Terene' Intricate prints Dramatic colours In non-crush, non-wrinkle, non-iron, textured 'Terene'/cotton. For dresses, Kurtas, Kameezes and pant-suits. For the finest in fabrics...simply ask for simplex Terene Registered trademark of Chemicals and Fibres of India Limited  -Manufacturers of fibre. No, I cannot tell you if Kameezes is actually a word or not, but to make up  for that I can tell you more a bit about Terene. Terene was the magic fabric of that era. A polyester. A trade name for Polyethylene terephthalate. More by a more popular trade name: Terylene ( trademark of ICI ). Still some women were still interested in natural fabrics....at least this ad did try to interest them: People are doing exciting things with Century Sarees Join the new X-citement! Like wear up a Century Saree with new flair. Like turn a saree into a kaftan; a kurta; a lungi. Try the Century range from Anuradha, Kadambini, two x two Monica, Rohini, Ka...