At The Edge

VIP first started making briefs for men in 1971. Jaikumar Pathare and L Jaipal Reddy, two electrical engineers of the Maharashtra State Electricity Board left their jobs and started making underwear because they realized there was no competition. ( And when they did first have competition, in mid-1980s, it came from a brand oddly named Rupa ) The brief was first worn by a young man named Dalip Tahil in an ad that proved to be an instant hit - an eye grabber. The plot of the ad that made VIP synonymous with underwear was simple, and it had a subtle touch of Superman iconography:  A beautiful woman is being harassed on the road by a laffanga. To her rescue comes a man dressed only in a bathrobe and an underwear. And he makes a grand entrance jumping from a balcony - camera capturing his underwear while he is coming down, his rob flying - he lands down on the road, grabs hold of the dame in distress and Karate chops the bad guy. And then we realize it was all a dream sequence of tha...

The radiance of the sun can sometimes be fun. Tip top Tip top. But when it beats down hard You have to be on your guard video link An Ad for Garware Polyester Films She's so happy now. No sweat...she almost jumps on the typewriter.  After that groovy track, now some poetry from another one. When the Sun wears you down All you do is frown Skin's like burning coal It's time for Sun Control video link Apart from fighting UV rays, preventing the sun from entering your sabun dani (that's how a Maruti 800 is often referred), it even affords greater privacy! Somehow, a car with tinted windows became the power symbol of its rider. As terrorism started raising its ugly head. Privacy be  damned. Tinted windows were banned. But, if you still noticed a big car on the road with tinted black windows. It told you everything about the political clout of its owner. -0- Related post: Garware Plastics, makers of radio casings, a print ad from 1970s here -0- Check...

... Videsh janay walo ke liye woolen kapday har samay taeyaar Roopam.Kapar Market.Bambai.  An Advertisement of Roopam Store, Bombay: video link Stop dancing. -0- You may like to check out rest of the ad from the series here

video link In that celebrated sound of Ameen Sayani. Aap sardi se parayshan hai. Ha. Sar phat raha hai. Ha. Aur Naak bhi Band. Ha.Bhai Ha. Toh Sardard ki goli kyo...sardi ki khas goli lejiye. Vick Action 500. Wakai Jab sardi sataye Toh sahi upay Vick Action 500 but don't miss the plastered USE AS DIRECTED notice. These tablets were actually launched by Vicks in 1978 and became a house hold name in India because of this particular ad created in the 1980s for the television. Ameen Sayani was the voice for most of their commercials (and for many more brands) from that era. Another famous Vick Ad from the era was the ‘Khich Khich Dooor Karo’ ad for Vicks Cough Drops that were first launched in Indian market in 1966. Gale may Khich Khich Gale may HMmm Kya Karo Vick  ki goli lo Khich Khich door karo video link This is the another version of the popular ad that released by Vicks in the 1980s. This one introduced the orange flavor. It was sweeter and, yes, it t...

video link In life's lighter moments The font of Raymond's is same. The theme is almost same: Man-Woman-Relations. Shown subtly. So subtle, the word 'suits' is not even mentioned.  As you can see and hear, the brand was yet to get it's own (now famous) signature tune and "The Complete Man" tag line. Instead they used a famous western classic: Spring from Vivadi's Four Seasons - last part of movement 1: Allegro [ video ] Also, you get to see how Walkman was used in 80s as a handy tool in courtship. Here's another one: In life's more nostalgic moments This one had the right Jazz sound. video link -0- Check out rest of the Indian TV ads here

video link I remember this ad because of its cutting edge animation. A roving eye inside the bulb, a beating heart inside the bulb. A perfect sync sound. A peak into the process of a bulb's making. A blue electric current  zapping alive inside the bulb. This one had the perfect visuals. Another Bajaj Bulb ad of the era, the one that preceded it, had the perfect jingle: Jab main chota ladka tha (I always thought Baccha tha just rhymes better )   badi shararat karta tha Meri chori pakdi jati Jab roshan hota Bajaj Ab main bilkul bhooda hoon Goli kha kar jeeta hoon Lekin aaj bhi ghar ke andar Roshni Deta Bajaj  Check out the video video link I have cleaned up the sound a bit and trimmed it. You can download the classic Jingle here [ .MP3, 18 sec, 247 Kb ] Enjoy! -0- Check out rest of the ads from the series here

Found the following classic advertisements in the video of great television film Tamas (1986-87) . A big thanks to Arvind Gupta who uploaded the entire movie at Google videos . A lot of old Indian ads are already available online at Youtube or at Google videos, but the following ads were not available earlier. So I scavenged through the film to get these ads. The ads include classics like  Vicks ki goli, Inhaler, Ha Bhai Ha Vick action 500, VIP undies, Raymonds, Bajaj Bulb and a few more relics.   Now, prepare for the trip down the memory lane. Here are the links to the posts on classic Ads from the 1980s: Bulbs. Best. Suiting. Subtle . Something for the Khich Khich and something for the nose and something for the head Very Important Chaddies and Undies GVC video cassettes Kapda Store of pre-mall days Control Sun. No Sweat -0- You may also like to check this post for Vintage Print ads